• ITVI.USA
    15,577.910
    -10.310
    -0.1%
  • OTRI.USA
    22.530
    -0.120
    -0.5%
  • OTVI.USA
    15,585.590
    -10.110
    -0.1%
  • TLT.USA
    2.770
    0.010
    0.4%
  • TSTOPVRPM.ATLPHL
    3.390
    -0.060
    -1.7%
  • TSTOPVRPM.CHIATL
    2.840
    -0.080
    -2.7%
  • TSTOPVRPM.DALLAX
    1.510
    -0.070
    -4.4%
  • TSTOPVRPM.LAXDAL
    3.290
    0.080
    2.5%
  • TSTOPVRPM.PHLCHI
    1.980
    -0.060
    -2.9%
  • TSTOPVRPM.LAXSEA
    3.900
    0.100
    2.6%
  • WAIT.USA
    124.000
    -3.000
    -2.4%
  • ITVI.USA
    15,577.910
    -10.310
    -0.1%
  • OTRI.USA
    22.530
    -0.120
    -0.5%
  • OTVI.USA
    15,585.590
    -10.110
    -0.1%
  • TLT.USA
    2.770
    0.010
    0.4%
  • TSTOPVRPM.ATLPHL
    3.390
    -0.060
    -1.7%
  • TSTOPVRPM.CHIATL
    2.840
    -0.080
    -2.7%
  • TSTOPVRPM.DALLAX
    1.510
    -0.070
    -4.4%
  • TSTOPVRPM.LAXDAL
    3.290
    0.080
    2.5%
  • TSTOPVRPM.PHLCHI
    1.980
    -0.060
    -2.9%
  • TSTOPVRPM.LAXSEA
    3.900
    0.100
    2.6%
  • WAIT.USA
    124.000
    -3.000
    -2.4%
Parcel

COVID concerns expected to goose Mother’s Day shipping volumes, UPS survey finds

UPS-commissioned survey said health and safety protocols will keep more gift-givers home this year

The COVID-19 pandemic will keep many families apart this Mother’s Day, with nearly 30% of 1,005 U.S.-based respondents to a survey commissioned by UPS Inc. (NYSE:UPS) and published Tuesday saying that ongoing health and safety protocols will compel them to ship their gifts instead of presenting them in person.

In all, about 37% of the respondents said they planned to ship their Mother’s Day gift this year, according to the survey, the first that Atlanta-based UPS has ever commissioned on the holiday, which falls on Sunday. About 32% of the respondents said it would be easier to ship the gift than deliver it in person. Of those planning to ship, 28% said their gifts would be shipped less than 50 miles.

The survey also found that shipping behavior varied between genders. About 43% of men said they would be more likely to ship Mother’s Day gifts, compared with 31% of women. About 34% of all respondents said they would ship early this year, with 72% saying they would use ground-delivery services. 

About 42% of respondents said they would shop online for gifts, according to the survey.

UPS said that Mother’s Day has been its strongest first-half shipping holiday for the past 15 years, with four times more volume than Valentine’s Day. The Atlanta-based company did not comment when asked about additional information on shipping trends.

The survey was conducted by Atomik Research between April 23 and 26.

Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.

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