DroneWaves: Out of sight, earshot will win public acceptance for drones

The less drones are seen and heard, the better people will feel about them being overhead

John Graber, president Workhorse Group Aerospace, says the less seen and heard of drones the better for their public acceptance.

For drones to gain public acceptance, they need to be quiet and keep out of sight as much as possible, says veteran aviator and Workhorse Group Aerospace President John Graber.

This fireside chat recap is from the DroneWaves Summit focusing on the role of drones in the future of last-mile package delivery and other uses.

FIRESIDE CHAT TOPIC: Driving drones toward commercial acceptance

DETAILS: The less drones are seen and heard, the more successful they will be as premium last-mile delivery vehicles. And being certified by the Federal Aviation Administration is akin to a Good Housekeeping Seal of Approval.

SPEAKER: John Graber, president, Workhorse Aerospace

BIO: Graber flew Huey helicopters in the Gulf War, never much worrying about how loud they were. Now, after a career in the C-suites of several airlines, he values the sound of silence in developing the Horsefly drone for commercialization as the president of Workhorse Aerospace.

VIDEO GOES HERE

KEY QUOTES FROM JOHN GRABER  

“We could deliver safely tomorrow. The aircraft we’ve put together has hundreds and hundreds and hundreds of test deliveries under its belt now. We’re flying today. We delivered packages today with a test aircraft and a test truck.”

“There will be an expanding universe of uses. The neat thing about being in our business is that we do not have to define the use case because the world is beating a path to our door to do that. I don’t have to understand those things. I just have to provide safe, reliable, precise, quiet machines.”

“If a year from now, we haven’t made the papers other than for delivering things, then the industry wins. If we have made the papers with a spectacular accident of some kind or we’ve raised people’s eyebrows or a particular neighborhood doesn’t want us there, then we will have failed.”

Upcoming FreightWaves Events
AI

Supply Chain AI Symposium

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

July 15, 2026
The Old Post • Chicago, IL
Register Now
Rail

Future of Rail Symposium

Reshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.

July 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
AI Supply Chain AI Symposium Jul 15 • The Old Post • Chicago, IL

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

The Old Post • Chicago, IL Register Now
Rail Future of Rail Symposium Jul 28 • The Signal at Chattanooga Choo Choo • Chattanooga TN

Reshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.

The Signal at Chattanooga Choo Choo • Chattanooga TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Alan Adler

Alan Adler is an award-winning journalist who worked for The Associated Press and the Detroit Free Press. He also spent two decades in domestic and international media relations and executive communications with General Motors.