Freight Alley expands with Scout Freight

Veteran-led brokerage blends hybrid models, experienced talent and a nimble, people-first culture.

(Photo: Scout Freight)
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Key Takeaways:

  • Scout Freight, a new logistics brokerage founded by industry veterans, aims for a nimble, less bureaucratic, and people-first culture in Freight Alley, leveraging extensive experience from large organizations.
  • It employs a distinctive hybrid operating model combining Chicago split and cradle-to-grave approaches, prioritizing customer ownership and adaptability, and recruits experienced professionals over college graduates.
  • The company plans future expansion into ocean freight services to offer comprehensive solutions, maintaining its core belief that a strong, people-first culture drives overall success.
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Scout Freight is the newest logistics company to expand Freight Alley. The brokerage, with headquarters in Dalton, Georgia, and an office in downtown Chattanooga, Tennessee, was founded by logistics veterans George Yates, Matthew Moore and Elliot Scott.

The founding team launched Scout Freight after years of working together at other logistics companies. One advantage the founders bring is decades of experience from large organizations. Creating a new freight brokerage from scratch allowed them the opportunity to move fast and try things that would be difficult for larger companies to pull off.

“We’ve been in big organizations and we wanted to do something a little bit different,” said Elliot Scott, chief people officer at Scout Freight, in an interview with FreightWaves. “We want to be nimble. We want to have control of how we run our business. We want to get away from some of the bureaucracy and just create a fun culture.”

Scout Freight employs a distinctive hybrid operating model that blends Chicago split and cradle-to-grave approaches to freight management. This flexible system allows the brokerage to adapt to diverse customer requirements while maintaining a strong focus on customer ownership over freight.

“If a customer requires a split model, we can be nimble and that’s what being a startup with the experience we all have—we can kind of be a little different than everybody,” said Tyler Montgomery, chief commercial officer at Scout Freight. “If we get a large account that needs the operations support or the carrier sales support, we will put a small carrier sales team around that and grow it out that way.”

This approach creates accountability within the organization while avoiding internal competition. “We’re trying to create ownership over the freight so that there’s no ‘hey, that’s your load’ or ‘that’s your customer,’” Montgomery explained. “It’s ownership over the business, the customer as one.”

Unlike many freight brokerages that recruit inexperienced college graduates, Scout Freight has deliberately built its team with seasoned professionals. “It’s not been a startup or a situation where we’re just going to colleges and trying to bring in people fresh out,” Scott said. “We’ve been targeting people with experience who are coming in and wanting to do good work together.”

Looking ahead, Scout Freight plans to broaden its service portfolio to deliver even more integrated logistics solutions. “We’re continually expanding the ways we can support our customers,” Montgomery said. “Our goal is to bring multiple facets of transportation and supply chain management under one roof—creating a truly seamless experience from start to finish.”

At the end of the day, in a freight brokerage, culture is king. “We’re just trying to make it a people-first business, because if the people are taken care of, our success will come from the team,” Montgomery said. “Their success is our success and vice versa.”

Thomas Wasson

Based in Chattanooga TN, Thomas is an Enterprise Trucking Analyst at FreightWaves with a focus on news commentary, analysis and trucking insights. Before that, he worked at a digital trucking startup aifleet, Arrive Logistics, and U.S. Xpress Enterprises with an emphasis on fleet management, load planning, freight analysis, and truckload network design. He hosts two podcasts and newsletters at FreightWaves — Loaded and Rolling and Truck Tech.