Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain

The question on everyone’s mind: Is AI a bubble, or is it truly transforming the supply chain? Eric Rempel, Chief Innovation Officer at Redwood, unpacks the hype versus the real value of AI in logistics. He shares insights on why companies are adopting AI, how it’s impacting jobs (and creating new ones!), and the critical difference between easy demos and successful enterprise-wide implementation. Learn where AI is truly effective, where human judgment remains paramount, and how organizational culture is the biggest hurdle to overcome. This candid discussion cuts through the buzzwords to deliver actionable takeaways for supply chain professionals.

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Supply Chain AI Symposium

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

July 15, 2026
The Old Post • Chicago, IL
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F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
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AI Supply Chain AI Symposium Jul 15 • The Old Post • Chicago, IL

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

The Old Post • Chicago, IL Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now