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Market leader Freightliner to cut 900 production workers in North Carolina

Daimler Trucks North America latest to react to slumping new truck orders

The 750,000th Freightliner truck built in Cleveland, North Carolina was celebrated August 26, 2019. Daimler Trucks North America is laying 450 workers at the plant on Oct. 14 plus 450 at a plant in Mount Holly, North Carolina. (Photo Daimler Trucks North America)

Daimler Trucks North America will cut 900 workers at two Freightliner plants in North Carolina as tepid orders for new heavy- and medium-duty trucks persist following a record ordering binge in 2018.

Freightliner, which holds a commanding lead in market share over its competitors, is the fourth of six major truck makers to curtail production. Only Paccar Inc. (NASDAQ: PCAR) units Peterbilt Motors Co. and Kenworth Truck Co. have avoided production cuts so far. 

Softening market

“Following a red-hot North American truck market of record sales and production volumes over the last 12 months, the market is now clearly returning to normal market levels,” DTNA said in a statement.

The unit of Stuttgart, Germany-based Daimler AG (OTC: DDAIF) will release approximately 450 production workers, or nearly 16% of the workforce at its Cleveland, North Carolina, manufacturing plant and approximately 450 workers, or 26% of the employees, in Mt. Holly, North Carolina. Both layoffs are set for October 14.

The Cleveland plant, which marked the production of the 750,000th Class 8 truck on August 26, employs 2,878 workers. The Mount Holly plant, which makes medium-duty trucks, has 1,714 employees.

Falling backlog

The Freightliner layoffs reflect a dramatic drop in the backlog of heavy- and medium-duty trucks waiting to be assembled. 

The wait time across the industry for delivery of a new truck was an estimated 11 months in October 2018 when the backlog stood at 288,000. That number is expected to shrink to about 135,000 when final September orders are calculated, down from 151,000 in August, according to Kenny Vieth, president of ACT Research.

A Daimler spokeswoman declined to discuss how many Freightliner orders are in queue. On the retail side, sales were down 21.2% in August, according to Sales of International brand trucks made by Navistar International Corp., were down 7.2% in August, WardsAuto reported. Navistar is cutting production at plants in Ohio and Mexico by 15%.

Both Volvo Trucks North America and Mack Trucks, units of the Volvo Group (OTC: VLVLY), are planning two weeks of downtime this quarter at plants in Virginia and Pennsylvania.

Paccar officials said during a second-quarter earnings call with analysts July 23 that 36% of the industry backlog when it was 188,000 units was for Peterbilt and Kenworth products.

F3: Future of Freight Festival


The second annual F3: Future of Freight Festival will be held in Chattanooga, “The Scenic City,” this November. F3 combines innovation and entertainment — featuring live demos, industry experts discussing freight market trends for 2024, afternoon networking events, and Grammy Award-winning musicians performing in the evenings amidst the cool Appalachian fall weather.

Alan Adler

Alan Adler is an award-winning journalist who worked for The Associated Press and the Detroit Free Press. He also spent two decades in domestic and international media relations and executive communications with General Motors.