Quiet Logistics dismantling continues with warehouse, customer transfer to Stord

Quiet Logistics dismantling continues with warehouse, customer transfer to Stord

An inside view of Stord’s largest fulfillment center, located in Hebron, Kentucky, near Cincinnati-Northern Kentucky International Airport. (Photo: Stord)

Omnichannel fulfillment provider Stord said Tuesday it has assumed the lease of Quiet Logistics’s order-preparation center in Dallas and responsibility for supporting interested Quiet customers following American Eagle Outfitters’ decision last month to shutter its third-party logistics subsidiary.

Terms of the agreement with American Eagle Outfitters were not disclosed.

It is Stord’s second major deal this year following last month’s purchase of e-commerce logistics specialist Shipwire, underscoring the company’s aggressive expansion strategy. Last year, Stord bought Ware2Go, an on-demand warehousing and fulfillment network, from UPS and outlined plans to invest up to $40 million to expand its fulfillment center and hire staff in Hebron, Kentucky. Stord, which says it is profitable, raised $200 million from investors to help fuel its expansion. 

Tuesday’s agreement ensures continuity for Quiet customers while expanding Stord’s footprint into the Dallas market.

“Stord has an agreement with Quiet where Stord is the preferred fulfillment provider for former Quiet customers, including brands in the Dallas facility and across the former Quiet network. We are actively working with impacted customers across locations beyond Dallas to transition into Stord’s global fulfillment network and technology platform,” a Stord spokesman said in a statement.

American Eagle began to disband the Quiet Logistics operation in January in what analysts say was an acknowledgment that providing logistics services to outside companies was not profitable. American Eagle,as previously reported, said it will focus on managing logistics for its own supply chain going forward. Quiet also operated warehouses in Boston, Atlanta and Los Angeles.

Stord is a logistics supermarket for small-and-medium online retailers, providing everything from online checkout, to last-mile delivery, as well as returns, with a technology platform that manages inventory, order processing, warehouse pick-and-pack, and courier selection. It operates about a dozen major fulfillment hubs in 13 buildings, including ones in the United Kingdom and the Netherlands.

“Our whole mission is to enable brands of all sizes to get Amazon-like delivery speeds, costs and consumer experiences . . .  through an end-to-end fulfillment network and a vertically integrated software platform that runs the assets, orchestrates the network,” said founder and CEO Sean Henry,on the Grit podcast last summer. Grit is a production of venture capital firm Kleiner Perkins, one of Stord’s investors. 

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Eric Kulisch

Eric is the Parcel and Air Cargo Editor at FreightWaves. An award-winning business journalist with extensive experience covering the logistics sector, Eric spent nearly two years as the Washington, D.C., correspondent for Automotive News, where he focused on regulatory and policy issues surrounding autonomous vehicles, mobility, fuel economy and safety. He has won two regional Gold Medals and a Silver Medal from the American Society of Business Publication Editors for government and trade coverage, and news analysis. He was voted best for feature writing and commentary in the Trade/Newsletter category by the D.C. Chapter of the Society of Professional Journalists. He was runner up for News Journalist and Supply Chain Journalist of the Year in the Seahorse Freight Association's 2024 journalism award competition. In December 2022, Eric was voted runner up for Air Cargo Journalist. He won the group's Environmental Journalist of the Year award in 2014 and was the 2013 Supply Chain Journalist of the Year. As associate editor at American Shipper Magazine for more than a decade, he wrote about trade, freight transportation and supply chains. He has appeared on Marketplace, ABC News and National Public Radio to talk about logistics issues in the news. Eric is based in Vancouver, Washington. He can be reached for comments and tips at ekulisch@freightwaves.com