The goods moved and costs associated with food and beverage consumption for Super Bowl LX are staggering, supported by a highly coordinated supply chain.
To view more FreightWaves infographics, click here
Avocados and beer from Mexico are gaining popularity as staples at Super Bowl Sunday watch parties.
The second-biggest day of eating, autonomous truck routes here to stay, and Canada is open again, except in two places.
Borderlands is a weekly rundown of developments in the world of United States-Mexico cross-border trucking and trade. This week: Avocado prices soar 59% ahead of the Super Bowl; Mexican court halts $1B expansion plans for Port of Veracruz; Tesla is expanding its factory in Austin; and Gebrüder Weiss expands into Texas for nearshoring opportunities.
Potential record highs continue Super Bowl weekend from Los Angeles, the host city, to San Diego (video forecast included).
Borderlands is a weekly rundown of developments in the world of United States-Mexico cross-border trucking and trade. This week: Super Bowl avocado exports from Mexico are up; Schneider provides diversity grants; Logistics center opens in Tijuana; and CBP seizes phony designer children’s pajamas.
Super Bowl Sunday is the No. 1 avocado consumption day of the year, according to the Dallas-based trade group Avocados from Mexico (AFM). Football fans consume an astounding 105 million pounds of pounds of avocados — mostly in the form of guacamole — during the big game, AFM said. As Super Bowl Sunday approaches, guacamole […]
Despite labor issues in Mexico and trucking capacity tightness in the Laredo market, 72 million pounds of avocados entered the U.S. by the second week of January.
With all the purchasing of team apparel and snacks that takes place around the Super Bowl, it’s imperative those goods make it to retail locations on time. It takes a Big Game logistics operation to make it happen.
For millions of football fans, a trip to the Super Bowl is the ultimate bucket list item. For blue collar workers, though, attending the game is often out of reach with ticket prices reaching $5,000 and above on the secondary ticket market. For two lucky truck drivers that will change.
