Often, the final straw for drivers is simply feeling unheard, unseen or unappreciated by their carriers. The right rewards program can help solve that problem.
The operating realities of long-haul, for-hire trucking translates into working conditions that require both employee and independent contractor drivers to be away from home, and alone for days and sometimes weeks at a time. This combined with transit delays (both on the road and at customer facilities), and lifestyle-related health pressures (sleep deprivation and poor eating choices) are the primary causes of both short and long-term turnover.
Workhound bridges the gap between fleets and drivers by actually listening to what drivers want and translating that into real-time actionable insights for fleets to help them reduce turnover.
Driver iQ’s third quarter recruitment and retention survey found that driver turnover costs the truckload industry over $10.6 billion per year, and over one-third of fleets surveyed expect turnover to increase or remain the same.
Werner Enterprises (NASDAQ: WERN) presented a market update at Morgan Stanley’s 6th annual Laguna conference on September 12, where John J. Steele made his predictions for the upcoming peak season and addressed issues and solutions related to the capacity crunch, e-commerce, and the potential impacts of Hurricane Florence on the market.
Driver iQ’s second quarter recruitment and retention survey found that, on average, carrier’s expect driver turnover to continue to climb alongside driver pay and sign-on bonuses. When results were broken down by carrier size, however, it became clear that there is a difference between how large and small carriers think about turnover.
With truck driver turnover approaching and even surpassing 100% at times, costing carriers thousands of dollars to replace them, many fleets are doing what they can to keep their current drivers. This includes increasing pay and benefits, but one company thinks it has a better way and it starts with communication.
