Turning ELD data into a  competitive edge

ELDs are no longer just boxes to check, they are a part of a bigger tech evolution in the supply chain

ELDs collect a steady stream of information: engine diagnostics (Photo: Jim Allen/FreightWaves)
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Key Takeaways:

  • Electronic logging devices (ELDs) have evolved from simple compliance tools into strategic assets for the supply chain, collecting rich data beyond just hours of service.
  • This data illuminates friction points and drives operational efficiencies, leading to optimized routes, significant fuel savings, predictive maintenance, and improved driver safety through targeted coaching.
  • By integrating ELD data into business workflows, fleets can make smarter decisions regarding load matching, lane pricing, detention reduction, and overall network optimization, gaining a crucial competitive edge.
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For years, electronic logging devices (ELD) were treated as little more than compliance tools, recording hours of service to satisfy regulators. ELDs are no longer just boxes to check, they are a part of a bigger tech evolution in the supply chain. 

At their core, ELDs collect a steady stream of information: engine diagnostics, GPS location, time-stamped movements, and driver behavior. This data illuminates every friction point across a fleet, from fuel waste and idle time to route inefficiencies and driver performance. In other words, it turns intuition into insight.

Route efficiency is one of the clearest benefits. By tracking out-of-route miles, dwell times, and terminal bottlenecks, fleets can optimize dispatch, reduce idle fuel burn, and price lanes more accurately. Fuel efficiency gains follow naturally: idling, speeding, harsh acceleration, and inefficient gear use leave measurable traces in the data, which can be addressed through targeted driver coaching.

Rather than following rigid mileage schedules, modern fleets now use ELD and telematics data to spot mechanical issues before they cause downtime. 

Large fleets ingest hundreds of millions of data points daily to forecast failures, ensuring vehicles stay on the road and operations stay smooth. Meanwhile, driver safety improves as metrics like harsh braking and rapid acceleration are monitored, enabling proactive coaching that protects both drivers and fleets.

The strategic value of ELDs extends beyond daily operations. When connected to dispatch, pricing, safety, and customer service workflows, the data drives smarter business decisions. Fleets can identify network imbalances, optimize trailer and tractor utilization, and strengthen relationships with shippers by sharing transparent performance metrics.

ELDs hold data that when used correctly can otimize a fleet’s performance. According to Truckstop.com the top six ways to effectively use your ELD’s data are:

  • Match loads to HOS in real time: Pair your ELD data with solutions like the Truckstop Load Board and Truckstop Book It Now to grab loads that fit each driver’s remaining hours. This can mean fewer violations and layovers.
  • Price lanes with data, not guesses: Price your lanes correctly by looking closely at ELD dwell, speed, and out-of-route trends. Set fair rates, add accessorials where detention is common, and keep lanes attractive to drivers.
  • Cut detention using your facility data: Using your ELD dwell reports, build a list of the fastest facilities. Prioritize those shippers on your load board and rebook trusted partners.
  • Reduce empty miles and deadhead: Use ELD GPS patterns to spot common empty corridors. Save searches and set alerts for when you’re on the go, and grab backhauls before drivers arrive.
  • Reposition trailers without buying more: Use power-only load boards to move empties and preloads when pools get out of balance. Align your moves with the driver’s HOS windows.
  • Keep your network safe if you broker overflow: Onboard and monitor carriers fast with an advanced, centralized platform. The right solution can help you lower fraud risk and stay on top of insurance and compliance changes.

Yet challenges remain. Data overload, incompatible systems, and internal silos can prevent fleets from fully realizing these benefits. Driver concerns about monitoring and device compliance issues add complexity. Still, the divide is clear: fleets that embrace the data-driven approach gain measurable advantages, while those who treat ELDs as mere compliance tools risk falling behind.

The takeaway is simple: ELDs are not just regulatory artifacts—they are strategic assets. Fleets that harness the full potential of this data gain operational clarity, financial efficiency, and a competitive edge in a rapidly evolving industry. Those that don’t risk lagging in a world where smarter, safer, and more connected operations define success.

Mary O'Connell

Former pricing analyst, supply chain planner, and broker/dispatcher turned creator of the newsletter and podcast Check Call. Which gives insights into the world around 3PLs and Freight brokers. She will talk your ear off about anything and everything if you let her. Expertise in operations, LTL pricing and procurement, flatbed operations, dry van, tracking and tracing, reality tv shows and how to turn a stranger into your new best friend.