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Visual strategies: Selling the infographic – Put That Coffee Down (with video)

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On today’s episode, Dooner and Hill are talking all about selling data visualization, brand identity and infographics with the purpose of driving leads and closing sales.

They’re joined by special guest Amy Balliett, the co-founder and CEO of Killer Visual Strategies. If looks could kill, Balliett would be the brand assassin you would want on your team!

She went from producing the world’s worst infographic ever created to scaling her agency, Killer Infographics, to a multimillion dollar industry leader before being acquired by one of the top branding insights and research firms in the world. Her agency has helped global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the United Nations and more. Balliett’s mission is to empower brands to deliver game-changing experiences through impactful storytelling and killer visuals.

Plus, listener feedback, advice and community building!


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Timothy Dooner

Dooner is an award-winning podcaster who hosts and produces FreightWaves' WHAT THE TRUCK?!? In under a year he helped build FreightCasts, the world’s largest logistics and supply chain podcast network in media. WTT is ranked in Apple Podcasts top-20 Business News podcasts. He also writes a newsletter of the same title with over 15k subscribers in the supply chain and trucking niche. Dooner has been in freight since 2005 and has held directors positions in operations, sales, consulting, and marketing. He has worked with FedEx, Reebok, Adidas, L.L. Bean, Hasbro, Louis Vuitton, and many more high level clients across the full spectrum of the supply chain. He was a featured speaker at TEDx Chattanooga.