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6 charts reveal freight industry is bouncing back

Tender rejection rates have hit highest level in 6 months

The trucking industry is seeing a rebound. (Photo: Jim Allen/FreightWaves)

Freight market conditions are improving. 

Let’s start with the FreightWaves SONAR Outbound Tender Rejection Index (OTRI). This measures the percentage of truckloads that are turned down by trucking firms in the market. It’s an anonymized measurement of midsize to large truckload carriers’ willingness to accept the loads that are offered. OTRI is the best way to measure supply and demand.

Tender rejections are at 4%, which is the highest level in six months. 

SONAR: Outbound Tender Rejection Index. To learn more about FreightWaves SONAR, click here.

The FreightWaves SONAR Outbound Tender Volume Index (OTVI) measures electronic offers from shippers to truckload carriers for the transport of goods.


OTVI has been increasing throughout the year; the big dips in the chart below are when holidays occurred. Over the past six months, volumes are up 12%.

SONAR: Outbound Tender Volume Index. To learn more about FreightWaves SONAR, click here.

For most of the year, tender rejections didn’t reflect these higher volumes. This indicated that there was too much capacity in the market — too many trucks chasing the available freight loads. 


However, that has changed in the past month. In the past 30 days, tender rejections are up 26%, while volumes are only up 1%. 


Capacity has been bleeding out of the market. Carriers large and small have been leaving the industry, meaning there are fewer trucks available to haul freight.

Trucking companies have different operating costs, but none of them can survive long on low rates. Throughout this year, truckload spot rates have hovered between $1.50 and as high as $2.10 a mile. Meanwhile, the average breakeven cost per mile for truckload ranges from $1.56 to $1.90 per mile, according to a recent J.P. Morgan study.

SONAR: National Truckload Index (Linehaul Only). To learn more about FreightWaves SONAR, click here.

Combined with the low freight rates, trucking companies have been hurt by higher diesel prices.

SONAR: Diesel Truck Stop Actual Price Per Gallon. To learn more about FreightWaves SONAR, click here.

What’s next? 

Assuming that higher volumes remain persistent and capacity continues to leave the market, higher freight rates are on the way.  

Shippers have enjoyed lower freight rates since the spring of 2022. However, rates are cyclical and shippers should play defense now by locking in contract rates or moving to index-linked freight contracts.

All charts in the article are available on the FreightWaves SONAR high-frequency data platform. To set up a demo, check out SONAR.FreightWaves.com 


Craig Fuller, CEO at FreightWaves

Craig Fuller is CEO and Founder of FreightWaves, the only freight-focused organization that delivers a complete and comprehensive view of the freight and logistics market. FreightWaves’ news, content, market data, insights, analytics, innovative engagement and risk management tools are unprecedented and unmatched in the industry. Prior to founding FreightWaves, Fuller was the founder and CEO of TransCard, a fleet payment processor that was sold to US Bank. He also is a trucking industry veteran, having founded and managed the Xpress Direct division of US Xpress Enterprises, the largest provider of on-demand trucking services in North America.