Though each company’s approach to driver coaching is different, one thing usually remains the same: When the safety office calls, the driver’s first thought is probably: “What did I do this time?”
If the only time drivers ever hear from the safety office, or a fleet manager for that matter, is when they’re being told they did something wrong, they will always associate that phone number with news that might ruin the rest of their day.
One of the first things you as a safety professional or fleet manager can do is to start calling drivers to congratulate them on their improvement rather than just when they’ve broken the rules.
The next step you can take should be to improve your coaching strategy in order to make these tough conversations more respectful and productive for both the driver and the company.
Brian Runnels, vice president of safety at Reliance Partners, an innovative risk management-minded trucking and logistics insurance company, offers the following tips for effective driver coaching:
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