Daimler throws down the electric gauntlet

(Image; eCascadia)

Good day,

Daimler Trucks of North America (DTNA) released a line of electric vehicles yesterday making the industry goliath’s presence felt in the electric vehicle segment. DTNA also revealed at their Capital Market and Technology Day event they are creating a research and development department for automated trucks. 

DTNA is the largest provider of commercial vehicles in North America in terms of market share, and they have now announced to the world they are effectively dedicated to developing 2 of the arguably most significant technologies in the trucking industry. Other competitors in their space will need to show similar dedication if they believe either of these techs will be relevant in the future or they will continue to lose share to the commercial vehicle giant. 

Did you know?

During last year’s Roadcheck just over 62,000 inspections were conducted. 


“Heavy-duty electric vehicles present the greatest engineering challenges, but they are also the best learning laboratories.”

-Roger Nielsen, President and CEO of Daimler Trucks of North America

In other news:

Senate proposition would overhaul hours regs for livestock haulers; ELD parking reprieve slated for publication

A bill was filed last week that would change the hours of service regulations for livestock and insect haulers.  (Overdrive)

Tesla’s surprising surge looks like a short squeeze to analysts

Tesla’s stock gained 10% on Wednesday, but this is probably more closely tied to investor tactics versus reaction to fundamental value. (Bloomberg)

World economy troubles run deeper than tariffs

Even with a solid growth outlook the world economy is not without its troubles. Tariffs get the most attention but there are many other concerns. (Bloomberg)

Freight broker GlobalTranz sold to private equity firm Jordan Co.

Freigth Broker GlobalTranz has been sold. (DC Velocity)

Airlines raise ticket prices as fuel costs surge

Oil is again the largest expense for most airlines prompting higher domestic fares, surcharges on international flights. (WSJ)

Final Thoughts:

The technology that gets the most attention rarely is the one that makes the most difference in the short run. Autonomous vehicles may someday solve or reduce many of the big transportation issues we face today, but the technology is still a long way from being finalized.

Issues like road congestion and driver shortages are large problems that need to be addressed, but it is important to not get lost in the big ideas and still make attempts to solve the daily inefficiencies that may appear small. Some of these “small” problems may lead to big solutions. 

Hammer down everyone!

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Zach Strickland, FW Market Expert & Market Analyst

Zach Strickland, the “Sultan of SONAR,” curates the weekly market update. Zach is also a one of FreightWaves’ Market Experts. With a degree in Finance, Strickland spent the early part of his career in banking before transitioning to transportation in various roles and segments, such as truckload and LTL. He has over 13 years of transportation experience, specializing in data, pricing, and analytics.