Hyperlocal weather tech improves driver safety when it matters most

Transportation companies can make objective weather decisions with Tomorrow.io

Image: Jim Allen (FreightWaves)

No driver would blindly go into the path of a hurricane as it is approaching — just as no dispatcher would knowingly send a driver there. 

Transportation leaders are well aware of the safety risks severe weather poses, and most monitor the forecast on some level. While the threats of large-scale weather events are increasing alongside climate change, everyday weather also causes dangerous road conditions outside of tornadoes and major snowstorms. Common conditions like high winds, icy roads, dense fog, and local or pop-up storms make driving unsafe.

Many transportation companies have vague and disjointed safety processes in place for making weather-related decisions. Dispatchers or drivers still rely on traditional weather monitoring from sources that they might use in their personal lives (such as weather apps or alerts from the National Weather Service), which cover a wide area.

“When individuals are asked to track a network of moving drivers through ever-changing weather conditions without the right tools — on top of a million other daily tasks — things inevitably slip through the cracks,” said Ayala Rudoy, general manager of logistics at Tomorrow.io, a weather and climate security company that is changing the game for transportation weather management.

Unlike traditional weather forecasting tools, Tomorrow.io provides hyperlocal and real-time insights that allow transportation companies to monitor road conditions and identify upcoming weather impacts along routes.

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    Jenny Glasscock

    Prior to joining FreightWaves, Jenny worked as a staff writer at a weekly newspaper and later as a safety assistant at a trucking company. She now enjoys a combination of both her interests as a FreightWaves sponsored content writer. She received her B.A. in English Publishing Studies from Illinois State University in 2018 and currently lives in Marengo, Illinois.