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Estafeta Mexicana turning data into value with Open Pricer

Logistics integrator implements digital pricing platform to address market challenges

With more than 12,000 employees, Mexican-owned Estafeta Mexicana has been in business for 43 years. It started as a parcel company but now identifies as a logistics integrator offering solutions for companies in Mexico.

“We provide a different portfolio of services based on the needs of the customers that currently work in Mexico or are looking for business in Mexico,” said María Griselda Hernández, Chief Marketing Officer for Estafeta.

Estafeta, recognized as a leading strategic partner in logistics solutions in Mexico and North America that services more than 22 countries, is honing in on specifics in order to be fully prepared to solve key challenges in the current market.

“With the rising opportunities due to the evolving chain of distribution and value proposition for the coming nearshoring opportunities, we are dedicating our time and resources to solving as many logistics problems as possible here in Mexico,” said Hernández, whose company boasts 415 owned offices, 500 concessioned offices, around 1,700 vehicles for urban and outbound transportation, a fleet of five Boeing 737 cargo planes, 40 operative centers and two national exchange centers.

“This includes fulfillment, warehousing, import and export and last-mile delivery. We want to be able to fully supply the needs of our customers.”

Today’s market comes with challenges and concerns around inflation, e-commerce, sustainability, last-mile delivery and more. Estafeta is combating these demands. 

“Many things have changed. E-commerce has grown more than 85% in Mexico — something we were not anticipating in the next five years, let alone in the only one month it took for this growth,” Hernández said. “Other things have changed too. We have had to become creative in becoming more efficient.”

Specifically, the cost of diesel fuel has increased considerably in the last year. Plus, Estefata has dedicated a lot of time to finding ways to pivot and be more efficient and cost-effective.

One of these strategies includes using innovative tools such as Open Pricer’s cloud-based pricing platform. 

Decision-making support data is not always organized but is highly necessary. Paris-based Open Pricer structures support data and applies AI in order to recommend to companies the right prices in real-time and mitigate user error.

In the rising world of e-commerce, Open Pricer helps to expand e-commerce with dynamic pricing. The company’s application programming interface-based portal delivers instant prices to online sales channels and provides customers a secured environment to access contracted rates.

Estafeta has implemented Open Pricer’s platform in order to create new pricing strategies in the middle of increasing needs of capacity.

“Open Pricer has helped us tremendously regarding pricing,” Hernández said. “We are able to put fair offerings in place for customers — subsidizing diesel cost, a common charge right now, and the amount of freight space.”

Recently, Estafeta has focused on increasing investments in tools like Open Pricer’s platform in order to support the capacity needs of customers and maintain quality service levels. Because of the visibility and fair pricing Open Pricer provides, Estafeta is able to run campaigns that can reach different customers the company previously could not, according to Hernández.

“Open Pricer has been an excellent partner that has not only understood our needs but has also been able to recommend solutions that provide a better service for our own internal customers,” she said. “Being able to provide specific and accurate data surrounding our customers, including how capacity can be improved, is something that has helped us in our decisions moving forward, especially regarding our investments.”

Britni Chisenall

Britni Chisenall is a sponsored content writer for FreightWaves. She lives in Ooltewah, TN with her husband, Garrett and her cat, Lily. Britni is a graduate of Dalton State College.