Koff to lead supply chain security nonprofit Cyber Readiness Institute

Industry veteran was digital specialist at Johnson & Johnson, Dell

Digital supply chain executive Sasha Koff will lead the Cyber Readiness Institute.

The Cyber Readiness Institute (CRI), a provider of free cybersecurity resources to small and medium-size businesses, announced the appointment of Sasha Pailet Koff as its new managing director.

Koff, who has served in senior digital leadership roles at Dell Technologies (NYSE: DELL) and Johnson & Johnson (NYSE: JNJ), will lead CRI’s mission to strengthen the cybersecurity of global supply chains, addressing the growing challenges faced by SMBs that often serve as critical links in larger global supply chains.

Koff most recently founded So Help Me Understand LLC, a consultant to senior executives on implementing supply chain and digital best practices. She also co-chairs the Digital Supply Chain Institute, a nonprofit focused on advancing digital supply chain practices.

The Cyber Readiness Institute develops practical tools and training programs to help small businesses implement strong cybersecurity practices. Members include Apple, Mastercard, Microsoft, T-Mobile and the Center for Global Enterprise.

“Sasha’s senior executive experience brings deep business expertise and understanding to CRI,” said Christopher Caine, president of the Center for Global Enterprise, in the release. “Her decades of leadership in supply chains and digital technologies will enable CRI to expand its global impact and elevate its mission to new heights.”

Koff succeeds Karen S. Evans, who was named executive assistant director for cybersecurity at the Cybersecurity and Infrastructure Security Agency.

Upcoming FreightWaves Events
AI

Supply Chain AI Symposium

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

July 15, 2026
The Old Post • Chicago, IL
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
AI Supply Chain AI Symposium Jul 15 • The Old Post • Chicago, IL

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

The Old Post • Chicago, IL Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Stuart Chirls

Stuart Chirls is a journalist who has covered the full breadth of railroads, intermodal, container shipping, ports, supply chain and logistics for Railway Age, the Journal of Commerce and IANA. He has also staffed at S&P, McGraw-Hill, United Business Media, Advance Media, Tribune Co., The New York Times Co., and worked in supply chain with BASF, the world's largest chemical producer. Reach him at stuartchirls@firecrown.com.