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Last-mile logistics tech helps carriers, brokers cope with peak season

Technological advancement will lead to a more flexible supply chain

(Photo: Jim Allen/FreightWaves)

This year has been taxing for companies across the logistics industry. Rates have reached historic highs, capacity has consistently been strained and companies have been working in peak season conditions throughout the entirety of 2021. Equipment and labor shortages have made all these challenges more pronounced. These headwinds have only been exacerbated by the traditional retail peak season surge.  

With holiday shopping in full swing, shippers are struggling to afford surging rates and meet consumer delivery expectations. Carriers are being forced to up their prices and tack on costly surcharges in order to afford the cost of delivery. Every segment of the supply chain is under stress, and companies across the space are turning to technology in order to create operational efficiencies and reduce costs in a severely disrupted market. 

Efficiency is the key to keeping costs low and customer satisfaction high. This becomes more and more relevant as consumer habits and expectations shift and strengthen in light of the coronavirus pandemic. Over the past two years, consumers have become exponentially more comfortable with online shopping. They have also grown accustomed to largely pandemic-fueled delivery options, including curbside pickup, same-day delivery and free expedited shipping for just about every purchase. Shoppers will likely continue to expect these offerings long after the coronavirus pandemic subsides, and logistics companies should optimize their supply chains in accordance with these expectations.

Some of the most popular cost-reducing technologies offered today focus on automated dispatch and routing, digital driver management tools and advanced data collection. Each of these tools is specifically designed to address major industry issues. Additionally, the growing number of last-mile logistics technologies available on the market are designed to help logistics companies increase their overall efficiency while simultaneously bolstering their bottom lines. Companies are utilizing these solutions to meet growing demand, scale up delivery options and maximize capacity, all essential to thriving in today’s market.

Bringg offers a platform designed to help companies scale up and optimize their last mile, making operations more efficient and making it possible for companies to keep up with the rapid pace of the market. Bringg’s solutions include intelligent fleet and driver management, which allows for everything from live tracking to automated performance management. This multifaceted tool solves for multiple industry headwinds at one time, making it a good choice for companies that are hoping to integrate as many functions into one platform as possible in a bid to combat portal fatigue. 

Freight markets are known for their volatility, and last-mile solutions like those offered by Bringg give companies within the space significantly more flexibility to adapt to changes as they occur. This flexibility will only become more important as the industry – and the world – continues to embrace technology at higher levels. Preparing now will help companies ensure they can compete with their most tech-savvy peers later. 

Click here to learn more about Bringg’s innovative technological offerings. 

Ashley Coker

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.