OnTrac, LaserShip rebrand into ‘OnTrac’ name

Company finalizes plan to expand into Texas

OnTrac to hike tariff rates in 2024 (Source: OnTrac)

Regional parcel delivery carriers OnTrac and LaserShip formally announced late Friday plans to rebrand into what may presumably be the more familiar and easier-to-pronounce “OnTrac” name.

Separately, the rebranded firm, which had been known as LaserShip-OnTrac, finalized plans to enter the Texas market with service to Austin, San Antonio, Houston and Dallas. The expansion, which is set to start July 14 but which could begin sooner, will add millions of consumers to OnTrac’s 250 million-person addressable network. 

Chicago is expected to be the next step in the company’s ground parcel business-to-consumer expansion.

OnTrac, based in Chandler, Arizona, provides coast-to-coast deliveries to 31 states and the District of Columbia, typically in three days at the longest. OnTrac serves eight states west of Colorado, including all of California. LaserShip, based in Vienna, Virginia, goes as far west as Arkansas, blanketing the East Coast and the Middle Atlantic regions.

The company, which will remain in Vienna, saw its debt downgraded in March by debt agency Moody’s Investors Services due to very high financial leverage, weak liquidity and moderate scale in the competitive e-commerce residential delivery market.

In the report, Moody’s said it expects LaserShip’s leverage to remain very high and liquidity to remain weak through 2023. 

LaserShip’s network capacity growth in 2022, spawned by its late ’21 acquisition of West Coast regional carrier OnTrac, enabled it to operate successfully during the ’22 peak season, according to Moody’s.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

One Comment

  1. Johnathan Lara

    They pay their contractor drivers only 1.50 per delivery I worked for them 10 year drivers take on all expenses from gas,insurance,van maintenance,plus they fight with rsp for day offs n missing $

Comments are closed.

Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.