Riding the roller coaster of freight — #WithSONAR

How SONAR data can take you through the highs and lows

https://vimeo.com/505405056

The freight markets are volatile and understanding how they change can sometimes be difficult. 

Market trends through the last six months were heavily influenced by the COVID-19 pandemic and changes in consumer behavior that have carried over into the start of 2021. 

However, we are slowly starting to see a return to seasonable patterns in the markets and contract bidding season is getting the freight markets on a roller-coaster-like pattern. 

Luke Falasca and Kyle Taylor break down some of the data that indicates the return to seasonality, like dropping spot rates and tender rejections, in this episode of #WithSONAR. 

Using FreightWaves SONAR data, they highlight what the ups and downs of the market can mean for your business and talk about the key things to look for as you are setting up contract bids for the 2021 season. 

Other FreightWaves analysts have pointed to the idea of “mini bids” so shippers aren’t locked in to one rate all year as the market changes. Falasca and Taylor discuss how those contracted lanes contribute to the market volatility, pushing some lanes higher while dragging others down. 
You can find more #WithSONAR recaps and recaps for all our live podcasts here.

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Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.