• ITVI.USA
    15,909.400
    -330.930
    -2%
  • OTLT.USA
    2.776
    0.014
    0.5%
  • OTRI.USA
    21.610
    -0.170
    -0.8%
  • OTVI.USA
    15,915.300
    -318.010
    -2%
  • TSTOPVRPM.ATLPHL
    3.520
    0.380
    12.1%
  • TSTOPVRPM.CHIATL
    2.960
    -0.660
    -18.2%
  • TSTOPVRPM.DALLAX
    1.610
    0.250
    18.4%
  • TSTOPVRPM.LAXDAL
    3.340
    -0.130
    -3.7%
  • TSTOPVRPM.PHLCHI
    2.100
    -0.250
    -10.6%
  • TSTOPVRPM.LAXSEA
    3.860
    -0.220
    -5.4%
  • WAIT.USA
    126.000
    -2.000
    -1.6%
  • ITVI.USA
    15,909.400
    -330.930
    -2%
  • OTLT.USA
    2.776
    0.014
    0.5%
  • OTRI.USA
    21.610
    -0.170
    -0.8%
  • OTVI.USA
    15,915.300
    -318.010
    -2%
  • TSTOPVRPM.ATLPHL
    3.520
    0.380
    12.1%
  • TSTOPVRPM.CHIATL
    2.960
    -0.660
    -18.2%
  • TSTOPVRPM.DALLAX
    1.610
    0.250
    18.4%
  • TSTOPVRPM.LAXDAL
    3.340
    -0.130
    -3.7%
  • TSTOPVRPM.PHLCHI
    2.100
    -0.250
    -10.6%
  • TSTOPVRPM.LAXSEA
    3.860
    -0.220
    -5.4%
  • WAIT.USA
    126.000
    -2.000
    -1.6%
FreightWaves TVNewsPut That Coffee Down

Salesforce isn’t slacking off — Put That Coffee Down (with video)

Dooner and Hill break down how Salesforce purchasing Slack and the Zoom boom will carry sales strategies into 2021


Put That Coffee Down is sponsored by Salesforce

Headlines

It’s the deal that has everybody talking, including Dooner and Kevin Hill. Salesforce is buying the work chat app Slack for $27.7 billion. 

News of the acquisition sent Slack stock soaring to peak highs, as the two companies together are expected to take on Microsoft Teams. 

To no one’s surprise, video meeting service Zoom has had an incredible year, with three straight quarters of growth. 

Despite a shrinking profit margin due to increased spending, sales for Q4 are expected to top 300% of what they were this time last year. 

The rise in Zoom use has led to a drastic drop in the need for business travel. Microsoft co-founder Bill Gates told The Wall Street Journal he predicts a 50% reduction in business travel post-pandemic. 

Personal travel remains on the table even though the CDC is still warning people to stay put. The Transportation Security Administration reported screening almost 1.2 million people the Sunday after Thanksgiving.

Despite willingness to travel, American workers are still not returning to their office spaces. The WSJ reports only 25.7% of people had returned to working in offices as of Nov. 18, but three out of four workers hoped to go back in person sometime soon. 

How content marketing has changed

Dooner and Hill bring on Brumleve Brands founder Blythe Brumleve to discuss how she navigates content marketing and sales while working remotely. 

Brumleve says that in the world of logistics marketing, things have changed in the last few years. She believes that companies are getting more lenient with what they allow their marketers to post, especially when it comes to social media. 

When it comes to getting people in the door, whether it’s as employees or clients, Brumleve says the website is key in capturing and keeping attention. 

Overall, in a freight market and a changing digital world, being “just OK” isn’t good enough. She says that successful brands “don’t sell their products, they sell the stories that highlight their products.”

Moving forward into 2021, Brumleve says authenticity is going to be key for marketers, especially on social media. She says to be personal, develop a brand and stick to your guns to build a good following.

You can find more Put That Coffee Down recaps and recaps for all our shows here.

Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.

We are glad you’re enjoying the content

Sign up for a free FreightWaves account today for unlimited access to all of our latest content

By signing in for the first time, I give consent for FreightWaves to send me event updates and news. I can unsubscribe from these emails at any time. For more information please see our Privacy Policy.