The phrase “if you don’t study history, you’re doomed to repeat it,” is one that gets tossed around pretty frequently. But if it is so important, why has much of the shipping world operated in a silo, making the same mistakes and not learning from those mistakes?
Blythe Brumleve digs into that question on this episode of Cyberly with maritime history professor Sal Mercogliano. The two also connect history to marketing because the history of shipping is the history of the world, and a good marketer needs this historical perspective to be good at storytelling.
Mercogliano is an associate professor at Campbell University and teaches U.S. and Civil War history, world maritime history, and American military experience.
You can find more Cyberly episodes and recaps for all our live podcasts here.
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Follow Sal Mercogliano on Twitter
- Check out Sal’s show “What’s Going On With Shipping” on YouTube
- Tiktok becomes the most popular domain of 2021
- Edelman’s new study covering Linkedin B2B buying stats
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now