Small Fleet recap: Trucker Tools utilizing SONAR for rate visibility

Small carriers expected to benefit the most from partnership with FreightWaves

This fireside chat recap is from FreightWaves’ Small Fleet & Owner-Operator Summit on Wednesday.

FIRESIDE CHAT TOPIC: SONAR announcement with Trucker Tools’ Prasad Gollapalli.

DETAILS: Using SONAR’s TRAC data, Trucker Tools is making it easier for smaller owner-operators to make better decisions in order to grow their businesses without the hassle of negotiating with brokers.

BIO: Gollapalli is the founder, strategic adviser and CCO of Trucker Tools. He has nearly 20 years of experience in management and product strategy with trucking and shipping software companies.

KEY QUOTES FROM GOLLAPALLI:

“What we have seen is people using historical rates for current rates, and we know that has never been a good prediction. What SONAR has created is those live rates, today’s rates. That helps the small carriers especially when trying to pick a load.”

“Today, we have over 2 million truckers on our platform, over 250,000 small carriers, so we are really putting this information in front of the right audience.”

“We believe that small carriers should get things for free because they are the ones carrying the load of our industry. And so we provide these rates at no cost to small carriers.”


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Corey Smith

Corey is a staff writer for FreightWaves with experience in air, intermodal and parcel operations, as well as LTL and full truckload transportation management. He is a graduate of the University of Memphis, majoring in supply chain management, and enjoys basketball, cinema and traveling.