SONAR, the leader in high-frequency freight market intelligence, announced the launch of its new integration with the Blue Yonder Transportation Management System (TMS). This enhancement brings real time spot rates, weekly contract rate benchmarks, and lane scores directly into the Blue Yonder TMS workflow.
With this integration, shippers can make faster, data-driven transportation decisions using SONAR’s trusted, high-frequency freight data; doing this all without switching screens or adding operational complexity. The integration also includes a bi-directional data feed, allowing Blue Yonder customers to seamlessly contribute anonymized shipment data to SCORE, SONAR’s multi-modal shipper consortium for benchmarking and performance insights.
Transforming Freight Decision-Making Inside Blue Yonder TMS
Blue Yonder users can now:
- Access daily spot and weekly contract rate benchmarks directly within the TMS
- Monitor lane-level volatility, capacity shifts and market movements in real time
- Leverage lane scores to assess risk and opportunity
- Contribute shipment data securely, with minimal technical resources
- Benchmark supply chain performance against industry-leading SONAR’s shipper consortium
“This integration solves a major pain point: freight teams no longer have to juggle multiple tools to understand market context,” said Craig Fuller, CEO of FreightWaves/SONAR. “With SONAR data in Blue Yonder, users have both visibility and benchmarking power embedded in a single workflow.”
“The next stage of our industry is being defined by open ecosystems for freight, and this integration is a perfect example of what that future looks like,” said Eric Rempel, Chief Innovation Officer, Redwood. “By bringing together Blue Yonder’s TMS, SONAR’s high-frequency market intelligence, and Redwood’s connective tissue, we’re delivering a single point of truth directly inside the shipper’s workflow. Together, we’re removing friction, simplifying activation and giving SONAR users a clearer path to win more, grow faster and operate with greater confidence than ever before.”
The integration requires minimal technical effort, just an active SONAR API key, making activation simple and quick. Once configured, Blue Yonder TMS users gain immediate access to an integration built off conditions and does not require updates to tariff level maintenance. This configuration allows for seamless onboarding for all customers.
The SONAR integration is available now to all Blue Yonder TMS customers. To schedule a demo or learn more, click here.
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