STORD acquires Cove Logistics

Now offers freight services

STORD acquires Cove Logistics and now offers freight services (Photo: Jim Allen/FreightWaves)

On-demand warehousing and distribution startup STORD has acquired transportation provider Cove Logistics to further expand its capabilities, which now includes freight services. 

In a statement, Sean Henry, the CEO of STORD, explained that the company was on a mission to help companies build and scale optimized, cloud-based supply chains. “Since our launch, we have been laser-focused on improving our customers’ warehousing networks to optimize the placement of their inventory,” he said. 

Today, STORD counts on large shipping partners like Dollar General, Advance Auto Parts, Intertape Polymer Group, Crystal Geyser, Owens Corning, among others. FreightWaves spoke with Jacob Boudreau, the founder and CTO of STORD, to discuss the acquisition and its impact on the company’s recent advent into freight hauling services.

“Our vision is to act as the cloud for physical distribution. While working with customers, we really saw a need around freight movement, given how critical it is as a piece of distribution. To fulfill the order-to-ship lifecycle for our customers, we organically grew our freight capabilities because they were a significant value add to our customers. This ultimately led to us acquiring Cove Logistics,” said Boudreau. 

Boudreau explained that Cove’s key values are parallel to STORD’s values. Founded by a former UPS Freight executive, Cove quickly grew to accommodate a carrier base with over 15,000 drivers, successfully hauling tens of thousands of shipments every year. “Cove provides a 100% commitment guarantee on its loads, which means that they will ship a load regardless of whether the haul remains profitable or not,” said Boudreau. 

The acquisition of Cove has helped STORD to float freight services, lending credence to the company’s goal of creating an end-to-end platform that vertically integrates downstream. 

“Incorporating a new team with different capabilities into a company is arguably the hardest part of any acquisition,” said Boudreau. “But we’ve seen strong adoption across the board – both with customers brought into storage via Cove and customers that STORD had prior to acquiring Cove that now ship freight.”

This integration will benefit users who can now consolidate their operations over a single platform. STORD provides instant pricing and enhanced visibility into inventory management, while also providing a variety of shipping options including full truckload freight, less than truckload freight, and intermodal shipping. 

“This not only gives us the ability to serve our customers end-to-end, but enables us to automate many of the most challenging and manual operations for our shippers – such as dock appointment scheduling and driver waiting time,” commented Henry. “When your warehouses and carriers operate as part of the same, agile network, on the same platform, those friction points are removed, leading to increased efficiency and savings.”

Click for more FreightWaves articles by Vishnu Rajamanickam

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now