Survey: Cutting emissions a top 2024 priority in transportation sector

Breakthrough survey says shippers would use electric, alternative fuel vehicles if available

Breakthrough survey respondents big on EVs (Photo: Jim Allen/FreightWaves)

About 94% of 500 transportation executives said that consumer demand for more sustainable products makes reducing emissions a top priority for 2024, according to a study unveiled by Breakthrough, a transportation management technology provider.

The 2023 State of Transportation study surveyed 500 U.S. transportation leaders, including carriers and shippers, at enterprises across the United States about their goals, priorities and predictions for the next 12 months. Despite industry headwinds, the calls for sustainability across the value chain have never been more urgent and clear, the report said. 

As such, electric and alternative energy vehicles are in-demand green solutions. The vast majority of shippers (99%) agree they would take advantage of these options if carriers in their networks offered them. On the carrier side, nearly all respondents (97%) see value in adding EVs to their fleets — and 59% plan to do so by the end of 2023.

“Inflation, volatile fuel prices and capacity fluxes will continue to weigh heavily on the transportation industry, making it more important for organizations to prioritize efficiency measures,” said Matt Muenster, chief economist at Breakthrough. “Despite these economic hurdles, the desire for sustainable practices remains. With an abundance of intermodal capacity and a surge of investment in alternative energy technology and vehicles, shippers and carriers have an opportunity to shift toward more eco-conscious operations.”

Relationships are paramount to reducing emissions and creating efficiencies, according to the survey. In fact, 70% of transportation leaders say forging mutually beneficial partnerships is an important focus area in the next 12 months. As shippers and carriers nurture and grow partnerships, cost, capacity, service and carbon will be top of mind. But many shippers lack information about available regional carriers.

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    2 Comments

    1. Derrick Hanks

      Hello I am a hot shot owner and operator I applied for freight waves . You guys don’t have software for hot shots . Since you are covering the subject of the new wave of Amazon trucks and ups being made I was wondering can you guys help me with finding the broker for these trucks being shipped since they are shipped on hot shots .

    2. Chad smith

      The cost prohibitive acquisition costs of new green equipment more than likely will bar smaller, more agile carriers from competing in this new era market. Solutions need to be scaled to the service providers level or the bottom 90% of carriers will cease to exist. That’s not good for anyone. Especially not good for the free market freight we all know and love.
      Here and now alternatives exist.
      I personally have made great strides conquering carbon and saving fuel utilizing existing technology
      #SPIERSystem

    Comments are closed.

    Mark Solomon

    Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.