To reach out to prospective younger drivers, effective branding and social media are a trucking company’s best tools.
What trends, companies, and people in supply chain is Mr. Supply Chain most thankful for and who were 2019’s biggest turkeys?
The waiting game to find out if a recruiter is interested in hiring a driver or even if their application has reached the right person can be excruciating for those who are anxious to jump behind the wheel of a tractor-trailer and get those wheels turning to start making money.
High-growth business models make sourcing talent even more difficult for freight brokerages.
Recruiting and keeping drivers remains a difficult task for carriers, but several experts said that a strong social media approach improves both tasks.
