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Some say sales is an art, some say a science; the reality is that successful sales is a marriage of science AND art. On this episode of Put That Coffee Down, Kevin Hill looked at the science side and the technical aspects of landing a sale.
Hill welcomed FreightWaves Enterprise Account Executive Richie Daigle as his co-host, and they explored the history of Sharper Image as a company that used science to its advantage to corner the market and make big sales.
Daigle and Hill brought on David Hoffeld, author of “The Science of Selling,” to discuss his book and the way he sees sales from a scientific standpoint. Hoffeld talked about brain perceptions, training for selling versus training for buying, and how logic and rationality can be a detriment to sales success.