TruckSmarter Partners with SONAR To Deliver TRAC Spot Rates For Motor Carriers

TruckSmarter is taking the freight industry into the future with the launch of Dispatch, combining AI capabilities into the industry’s first chat-based interface built specifically for freight. Now, truck drivers can eliminate hours scrolling through traditional load boards. Instead, drivers can ask anything to find loads, deploy agents to execute actions, such as a bidding and booking, and even schedule workflows so they never miss an opportunity.

“Freight markets work better when all participants have access to the same quality of information. Bringing SONAR’s TRAC Spot Rate data into TruckSmarter’s Dispatch platform is a step toward a more transparent, efficient spot market, and that’s good for carriers, brokers, and shippers alike”, Craig Fuller, CEO, FreightWaves SONAR.

By integrating SONAR, Dispatch now empowers truck drivers to better understand current market conditions. SONAR’s TRAC data provides critical market intelligence and rate assessment tools that allow users to compare spot market rates in real-time. While analysts at freight brokerages and shippers have primarily used this intelligence, it is now seamlessly accessible to the 500K+ carriers on TruckSmarter’s platform.

“TruckSmarter was built to give independent truck drivers the tools typically reserved for the largest of enterprises. With SONAR, we’re bringing best in class market data into the interface of the future. Carriers will now have SONARs data woven into every load opportunity, route plan and more–all in a single prompt”, Dan Kao, CEO, TruckSmarter. 

Through this partnership, TruckSmarter weaves SONAR’s data into conversations that help carriers evaluate loads, plan routes, and grow their business. This integration ensures that drivers have all the actionable data they need to navigate the market and negotiate effectively right at their fingertips.

About TruckSmarter:

TruckSmarter is a leading freight tech company building products that help the industry book loads faster. With the combination of its free load board, the highest rated platform with a 4.9 rating and trusted by 500K+ carriers, and Dispatch, the industry’s first AI chat product built for freight, its mission is to empower truck drivers’ lives.

About SONAR:

SONAR is the leading provider of real time, multi-modal, global supply chain data. Pairing market insights with context to inform supply chain professionals on market trends, relevant research and advanced analytics.

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Julie Van de Kamp

Julie Van de Kamp, Chief Marketing and Operations Officer at FreightWaves SONAR, has spent nearly 20 years in the transportation industry. Prior to joining the SONAR team, Julie spent 16 years at U.S. Xpress serving in various Pricing, Sales, Customer Experience and Operations leadership roles. She's a graduate from the University of Wisconsin and holds an MBA from Emory University's Goizueta Business School. Julie resides in Chattanooga with her husband and their two children.

Julie Van de Kamp

Julie Van de Kamp, Chief Marketing and Operations Officer at FreightWaves SONAR, has spent nearly 20 years in the transportation industry. Prior to joining the SONAR team, Julie spent 16 years at U.S. Xpress serving in various Pricing, Sales, Customer Experience and Operations leadership roles. She's a graduate from the University of Wisconsin and holds an MBA from Emory University's Goizueta Business School. Julie resides in Chattanooga with her husband and their two children.