Amber Road shoots down E2open offer

E2open had made a $300 million offer for global trade management software provider Amber Road, but the company’s board said the offer wasn’t in shareholders’ best interest    The global trade management software provider Amber Road on Monday rejected a $300 million offer by supply chain software company E2open.
   The offer, which valued publicly traded Amber Road’s stock at $10.50 per share, was backed by Insight Venture Partners. The offer price valued Amber Road’s shares at a 52 percent premium over their value Feb. 9.
   “Consistent with our fiduciary duty, we routinely evaluate strategic options to maximize value for our stockholders, and we remain committed to considering any credible strategic alternative that would help achieve this objective,” said Barry Williams, chairman of the board at Amber Road. “While we welcome constructive input from all parties that share this goal, the unsolicited offer advanced by E2open is not in the best interests of the company and its stockholders. We continue to firmly believe that executing our existing strategic plan is the best means of maximizing value for our stockholders and satisfaction for our customers over the long term.”
   Amber Road provides trade compliance and global logistics software to importers and exporters. It went public in 2014. E2open, which is publicly traded on the NASDAQ, offers a broad suite of supply solutions, including demand planning, inventory management, and sourcing and procurement.
   Interest in the global trade management software space seems to be gathering momentum, as the market recognizes the importance of automating customs documentation and duty minimization processes. Amber Road is also one of the industry leaders in terms of maintaining an up-to-date repository of customs content globally. Along with compliance and international logistics software, Amber Road also provides tools to help with product development and supplier management.
Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now