This fireside chat recap is from FreightWaves’ Net-Zero Carbon Summit.
FIRESIDE CHAT TOPIC: Cutting through the hype of net-zero emissions — what’s feasible today and how to get started
DETAILS: It seems like net-zero is the current industry buzz term around sustainability. Kathleen Hegyesi shared some key strategies for companies trying to get to net-zero emissions, including measurement processes, goals and executive buy-in.
SPEAKER: Hegyesi is the senior program manager at Flexport.org.
BIO: Hegyesi’s work at Flexport.org focuses on offering companies carbon measurement technology, emission-reduction strategies and carbon offsets for remaining emissions.
KEY QUOTES FROM HEGYESI
“[Net-zero] is absolutely a buzz term right now. If done right, it might be one of the most important global agreements we make between companies, governments and countries. If done wrong, it can be a greenwashing term to hide behind.”
“For some companies, saying they’ll reach net-zero by 2030 … is not impossible, but it takes a lot of planning, it takes tools and it takes fundamental changes to your day-to-day to really make that happen.”
“The three [most important] things are: first, measuring your baseline; second, setting the right goals; and the third part is company buy-in.”