OC&C Strategy Consultants has released a new report titled Unlocking Growth in the European Cold Storage Market: Four Strategic Trends Shaping the Future. They identified the four big trends that are coming through the cold chain industry as follows:
Sustained Market Growth Driven by Structural Tailwinds
According to OC&C, demand for outsourced cold storage is projected to grow 5–6% per year, fueled by rising frozen food consumption, producers outsourcing logistics, and regional supply chain shifts. Eastern Europe and Iberia are especially ripe for growth, outpacing more mature markets like Germany and Austria. “Europe’s cold chain is at an inflection point,” says the OC&C team. “What was once a fragmented, low-tech sector is becoming increasingly strategic and tech-enabled.”
Consolidation: Continued Opportunity Despite Maturity
40% of market capacity still lies with independent operators, suggesting ample headroom for further consolidation in European cold storage markets. The share of independent operators in the market is even higher in Southern, Central, and Eastern Europe. The independent operators portion of the market will continue to fuel M&A activity in the space as larger companies move to buy the capacity needed, instead of building it.
Professionalisation of Customer Needs and Service Standards
Cold storage customers are demanding more than just a place to park frozen pallets. As supply chains become more complex, expectations are rising: real-time visibility, ESG transparency, and tailored, regionalized service are quickly becoming the new norm.
Operators that can’t offer flexible, tech-enabled service risk being left behind. “Success today is less about square footage and more about operational agility,” OC&C explains.
Automation: A Growing but Selective Enabler
Automated High-Bay (AHB) warehouses are gaining traction, especially where high volume and standardization make them feasible. These facilities promise efficiency and help address rising labor costs, but the report cautions against assuming one-size-fits-all.
“Automation is an enabler, not a universal solution,” OC&C points out. “Fresh produce, for example, is still better suited to conventional sites.”
The combination of these trends, growth, consolidation, higher expectations, and automation, makes this a critical moment for the cold chain. With inflationary pressure, regulatory shifts, and evolving food and pharma demands, strategic investment in the cold storage sector isn’t just timely, it may be essential.
The full report can be found here.
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