In our latest Masterclass, Prompt Engineering for Trucking Companies, we didn’t talk in tech speak or geek out over complicated algorithms. We got in the trenches. We showed trucking professionals exactly how to make AI useful—day-to-day, right now, with the tools they already have.
This wasn’t some pie-in-the-sky tech pitch. This was practical training for dispatchers, owner-operators, and small fleet owners who want AI to save time, cut admin stress, and help them move smarter—not just faster.
Let’s walk through what we covered—and why it’s one of the most important skills a modern carrier can learn.
AI Doesn’t Read Minds – It Reads Instructions
The biggest mistake folks make with AI?
They treat it like a mind reader.
“Write me a safety plan.”
“Give me a maintenance checklist.”
“Find me a good load.”
Those prompts waste time. You end up going back and forth with ChatGPT, rewording, re-explaining, and wondering why it “doesn’t get it.”
That’s not an AI problem.
That’s a prompting problem.
And in this class, we showed the fix: a simple 3-part formula that works every single time.
The 3-Part Prompt Formula
This framework works across any tool—ChatGPT, Claude, Gemini, or whatever AI tool you use:
- Role + Context
Tell the AI who it is and what it’s doing.
“You are a fleet manager for a 6-truck reefer operation running Midwest lanes.” - Task + Details
Explain exactly what you want done, with specifics.
“Create a monthly safety checklist covering reefer unit maintenance, tire wear, brake inspections, and DOT paperwork.” - Format + Output
Tell it how to give it back to you.
“Return it as a bullet-point list with categories for Daily, Weekly, and Monthly.”
Just like that. You’ve just trained AI to deliver like a top-tier office assistant.
We gave dozens of plug-and-play examples like this throughout the class. Safety, dispatch, compliance, maintenance, rate negotiation—each had a tailored prompt you could copy and use right away.
Common Mistakes Trucking Companies Make With AI
Even smart operators fall into these traps:
- Being too vague
You say “write a policy” instead of defining the company, the fleet, the rules, and the tone. - Skipping the output format
You ask for a checklist, but don’t say how it should be grouped or delivered. - Asking too many things at once
You treat AI like a Google search bar instead of a back-and-forth conversation. - Forgetting to refine
You take the first draft as final, when in reality, a quick tweak could make it 10x better.
This class wasn’t about avoiding mistakes just to save time. It was about building habits that help AI become a real part of your team.
Real-World Trucking Prompts That Save Hours
We didn’t just teach theory. We rolled up our sleeves and showed how to use prompt engineering for real work:
Load Planning
Use AI to lay out a 5-day load schedule, factoring in:
- Preferred lanes
- Driver preferences
- Rate targets
- HOS compliance
- Weekend home time
Maintenance Planning
Build PM schedules that break out by:
- Tractor vs trailer
- Reefer vs dry van
- Tire checks, oil changes, DOT prep
- Seasonal readiness (winterization, etc.)
Driver Recruitment
We showed how to prompt AI to write CDL job ads that:
- Speak to driver pain points
- Emphasize quality equipment
- Call out pay, lanes, home time
- Build trust with family-owned culture
Shipper Emails & POD Follow-up
AI can draft:
- Load status updates
- Apology notes for late arrivals
- Delivery confirmations with attached documents
- Thank-you notes that build repeat business
Training AI to Know Your Trucking Business
We introduced the concept of a “Company Profile Prompt.” It’s a shortcut that lets AI act like a dispatcher who’s worked in your company for years.
You load this into the chat first before every prompt:
“You are now my virtual assistant for SwiftHaul Express, a 7-truck dry van carrier based in Charlotte, NC. We haul palletized goods up and down I-85 and avoid Northeast runs unless over $2.50/mile. Drivers are home every weekend. Preferred brokers are CH, JBH, and Armstrong. Avoid TQL unless desperate. We don’t touch freight under $1,000. Our tone is direct, professional, and no fluff.”
That one prompt can guide hundreds of decisions across safety, dispatch, emails, customer outreach, SOP writing—you name it.
Safety & Rate Negotiation Prompts That Put You Ahead
AI isn’t just for admin stuff. We gave tactical examples to help you:
- Prepare for live broker rate negotiations
Let AI play the broker, push back, and help you build a rebuttal script. - Run safety meetings
Ask AI for handouts, discussion points, and real-world driver examples. - Draft standard operating procedures
Turn your “how we do it” into repeatable, trainable SOPs. - Create driver coaching reports
Feed in ELD data and get back clear coaching points—without living inside your portal.
Prompt Engineering Isn’t Optional Anymore
AI is not coming—it’s here. And if you’re not leveraging it, you’re falling behind.
But the tools aren’t the issue.
The prompts are.
That’s why learning prompt engineering is the trucking version of driver training. It’s your way of making AI:
- Faster
- Smarter
- More cost-effective
And most importantly, aligned with your business.
You wouldn’t let a rookie touch your TMS without training. Why are you treating AI any differently?
Final Thought – Enroll Before You Waste Another Hour
If you’re a dispatcher, fleet owner, operations manager, or solo carrier trying to squeeze 30 hours of work into a 10-hour day… this class was built for you.
You don’t need another webinar. You need real, step-by-step help using AI to solve real problems.
That’s what the Masterclass delivers. It’s not theory. It’s not fluff.
It’s tactical prompt engineering made for trucking businesses.
So if you’re serious about scaling smarter—not just bigger—go sign up.
Join the Masterclass.
ENROLL NOW →