Tracking technology

Mary O'Connell Tuesday, November 18, 2025

Reelables has Series A at $10.4 million to upgrade supply chain tracking with smart labels

Reelables is stepping into its next chapter with fresh capital and a clearer mandate: scale fast and redefine how the supply chain sees itself. The London-based company, known for pioneering a fully printable active smart label, announced a $10.4 million Series A round that positions it to accelerate manufacturing, deepen engineering resources, and bring its […]

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Thomas Wasson Wednesday, March 2, 2022

Dude, where’s my stuff!? Talking about tracking with Ryan Rogers

In today’s episode, we talk about the challenges of tracking freight, and how we can change telephone calls into telematics updates. Our special guest is Ryan Rogers, CEO of freight location tracking startup TextLocate.

For many large carriers, communication is automated, but those fleets are in the top 1% of all registered carriers. For the rest of trucking, tracking still involves a phone call. In this episode, we look at ways to make tracking methods transparent and available to all.

Is it possible to make this simpler?

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Emily Ricks Friday, July 31, 2020

Daily Infographic: Importance of tracking tender rejection rate

To view more FreightWaves infographics, click here.

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