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Today’s Pickup: Canadian startup to offer its load board for free

The Canadian Load Board unveils aggressive zero-cost entry point as looks to bring users and loads to its network after a sluggish launch.

The Canadian Load Board wants more of Canada's freight on its new platform. Photo: Shutterstock

Good Day,

A startup attempting to shake up Canada’s freight market plans to offer its newly launched load board for free to speed up adoption.

The Canadian Load Board will make the core version of its namesake platform free of charge on September 9, two months after launching.

“We hope that the free version will bring big benefits to the network by drawing more users,” CEO Aidan Slack-Watkins said.

The load board launched with a base price of C$98 (a Canadian dollar equals US$0.75), challenging the dominance of TransCore’s Loadlink, owned by DAT’s parent company, Roper Technologies (NYSE: ROP).

But the adoption has been slow, with only a handful of loads posted per day, which he blamed on a weak spot market. 

“It hasn’t accelerated as quickly as we thought it would,” Slack-Watkins said.

Did you know? 

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Final thoughts

The Canadian Load Board’s competitor, Transcore’s LoadLink, hosted just over 340,000 loads in July. As the standard-bearer for the Canadian market for nearly 30 years, LoadLink’s dominance may prove difficult to challenge. But The Canadian Load Board’s aggressive pricing strategy just made things more interesting. 

Hammer down everyone!

Nate Tabak

Nate Tabak is a Toronto-based journalist and producer who covers cybersecurity and cross-border trucking and logistics for FreightWaves. He spent seven years reporting stories in the Balkans and Eastern Europe as a reporter, producer and editor based in Kosovo. He previously worked at newspapers in the San Francisco Bay Area, including the San Jose Mercury News. He graduated from UC Berkeley, where he studied the history of American policing. Contact Nate at [email protected]