Canadian medical cannabis producer Aleafia Health began next-day home deliveries to patients on April 7 as demand surges during the COVID-19 pandemic.
“People are feeling more stressed and using a lot more of our medicine,” Aleafia CEO Geoffrey Benic told FreightWaves. “We’re having a big spike in sales.”
Demand for both medical and legal recreational cannabis products has surged during the pandemic. Distributors and final-mile providers have struggled to keep up with demand.
The final mile service importantly allows Aleafia’s core customers – adults 50 to 75 years old, many with underlying medical conditions – to minimize trips outside their homes and reduce exposure to COVID-19.
“A lot of folks hunkered down, and many are vulnerable,” Benic said.
Aleafia recruited a team of owner-operators to handle the deliveries with utility vans. Initially, the service will cover southern Ontario’s Golden Horseshoe region, which includes the Greater Toronto Area.
The service also represents a fully integrated seed-to-customer supply chain. As a result, Aleafia says shipments are only touched once.
Tuesday marked a soft launch for the service. The company expects a full rollout next week.
Did you know:
Port Laredo regained its spot as the U.S. No.1 hub for international trade in February.
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Aleafia also plans to offer deliveries of other essentials such as groceries and hand sanitizer for its elderly customers.
“We want to do everything we can to help out most vulnerable patients,” Alefia CEO Benic said.
Hammer down, everyone!