A journey from trucker to truck broker founder

BIOS: Prior to launching TraylorTranspo in 2021, Traylor was an owner-operator for over five years, gaining firsthand insights into the challenges facing both truck drivers and shippers. In founding her own truck brokerage, she committed to building better connections to drivers and shippers.

As chief marketing officer at TMS software company Turvo, Foley’s responsibilities include brand positioning, product marketing, digital marketing, lead generation and business development. Prior to Turvo, she served as senior vice president of marketing at Ikon Science, a geophysics software company in the oil and gas industry. Foley also worked as vice president of marketing at Cenergistic, an energy conservation company, and was in marketing roles at software companies Entouch and Allegro Development.

KEY QUOTES FROM TRAYLOR:

“I started with one truck. During my time as an owner-operator, I turned it into a kind of rolling university. In the beginning, I didn’t even know what a load board was. But I was always eager to learn more and elevate within this industry.”

“We did seven figures in our first year [as a broker]. We’re now trying to heavily focus on our broker side more so than our asset side. The goal from a revenue aspect is to reach $10 million.” 

“Just being a woman in the oil fields driving an open-deck [trailer] was an experience in such a male-dominated field. Being a woman of color definitely has its own challenges. Throughout this journey, though, I’ve focused on just providing a good service and being dedicated and committed to our customers. So far, that’s worked out pretty well for us.

KEY QUOTE FROM FOLEY:

“Turvo’s interface is really intuitive. Our training is high-touch and hands-on, allowing us to get a customer like Brittany live in four weeks so that she can rapidly implement and scale her business. It levels the playing field for a company like TraylorTranspo. They’re using the same technology as some of the world’s largest 3PLs.”