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Flexport names Uber Freight chief to lead digital truck unit

Logistics provider builds out interoperable supply chain platform

Heavy truck traffic. (Photo: Jim Allen)

Cross-border logistics provider Flexport is developing a truck brokerage business to take care of the domestic transportation leg for imports in one supply chain ecosystem after acquiring the e-commerce fulfillment and final-mile delivery assets of Shopify.

The company has hired Bill Driegert, a former Amazon executive who previously headed Uber Freight, to develop Flexport’s trucking product, new CEO Dave Clark said in an internal memo to employees on Thursday that the company shared with FreightWaves.

Existing staff members involved in trucking technology and procurement will be folded into the new business unit.

“In this role Bill and his team will own the P&L for a free-standing trucking business along with product, tech, pricing, and procurement for our global trucking services,” Clark wrote.


He foreshadowed the latest development in an interview earlier this month to explain the Shopify (NYSE: SHOP) investment in which he said Flexport would establish a trucking service this summer. 

The Wall Street Journal was first to report Driegert’s appointment and the buildout of a truck offering. 

Driegert helped launch Amazon’s brokerage division and held a senior position at Coyote Logistics, a digital freight broker now owned by UPS. Uber Freight is a digital platform that automatically matches shippers’ loads with available truck capacity. 

Clark, the architect of Amazon’s logistics network who left as head of its worldwide consumer group last year, said Driegert brings technical innovation with operational excellence.


“He led the way digitizing freight with industry-first innovations like API pricing, instant booking, and the first carrier self-tracking app,” he said. 

Flexport’s vision is creating a multimodal supply chain platform that “democratizes” freight transportation by giving small companies, especially those engaged in e-commerce, more affordable access to the same tools and analytics that multinational companies use. The freight forwarder says it can generate scale and granular insights by pooling data and consolidating ocean and air shipments. The brokerage unit will then arrange truck moves to customers’ warehouses.

San Francisco-based Flexport currently has an arrangement with Coyote but now will take over that role itself.

Flexport generated gross revenue of $5 billion last year, according to estimates founder Ryan Petersen gave in interviews, after reporting $3.3 billion in revenue in 2021. Whether Flexport reached the $5 billion level is unclear. Revenue is expected to be lower this year because of the ongoing freight recession. Flexport cut 20% of its staff in January.

The logistics provider was valued last year at $8 billion as part of a $935 million fundraising round. 

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Shopify sells fulfillment business to Flexport, slashes 20% of staff

2 Comments

  1. .

    so I guess that tells us his long term thoughts on uber freight’s future

    otherwise you don’t leave there

    interesting

  2. This is going on now

    Truck stop security Actors/agents stand in font of the cash register pretending to be a customer talking a lot while another behind you talks a lot getting really close to you like they are trying to get your wallet out of your pants pocket trying to hustle up somebody to arrest . Won’t let you pay at the cash register by bumping into you like they’re going to stab you . Then say we’re homeland we’re security we’re international. They shoot customers in the parking lot saying they’re doing security work. Exit 49 interstate 70 Citco truck stop and flying J /bossElmanns truck stop at evening hours and night . Old people or Meth Heads or illegals are the security agents . They hissed up somebody to arrest and murder a few miles down the road claiming they were resisting by standing really close to you like your about to get stabbed and talking a lot. Sabotage truckers trucks so the trucker dies in an accident while saying it was security work . Train’s and trucker’s are a threat to international security.

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Eric Kulisch

Eric is the Supply Chain and Air Cargo Editor at FreightWaves. An award-winning business journalist with extensive experience covering the logistics sector, Eric spent nearly two years as the Washington, D.C., correspondent for Automotive News, where he focused on regulatory and policy issues surrounding autonomous vehicles, mobility, fuel economy and safety. He has won two regional Gold Medals and a Silver Medal from the American Society of Business Publication Editors for government and trade coverage, and news analysis. He was voted best for feature writing and commentary in the Trade/Newsletter category by the D.C. Chapter of the Society of Professional Journalists. He won Environmental Journalist of the Year from the Seahorse Freight Association in 2014 and was the group's 2013 Supply Chain Journalist of the Year. In December 2022, Eric was voted runner up for Air Cargo Journalist by the Seahorse Freight Association. As associate editor at American Shipper Magazine for more than a decade, he wrote about trade, freight transportation and supply chains. He has appeared on Marketplace, ABC News and National Public Radio to talk about logistics issues in the news. Eric is based in Vancouver, Washington. He can be reached for comments and tips at ekulisch@freightwaves.com