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Target picks Frontdoor Collective to test electric vehicle delivery

Charging stations power dedicated parcel service

Eric Kulisch
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Frontdoor Collective is operating a fleet of Chevy Brightdrop electric delivery vans on behalf of Target. (Photo: Circuit EV Solutions)
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Key Takeaways:

  • Frontdoor Collective is piloting a dedicated last-mile electric vehicle (EV) delivery service for Target in Dallas-Fort Worth, aiming to reduce emissions and provide reliable parcel delivery at scale.
  • The program is a collaboration between Frontdoor Collective (using a franchisee model) and Circuit EV Solutions, which provides fully managed EV fleet packages including 50 Chevrolet BrightDrop vans and charging infrastructure.
  • This initiative supports Target's expansion of next-day delivery services and demonstrates a model for nationwide EV scalability in last-mile logistics by addressing charging and support needs.
Key takeaways sponsored by SONAR
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The Frontdoor Collective is providing Target Inc. dedicated last-mile delivery service in the Dallas-Fort Worth metroplex in a trial designed to show that electric vehicles can be used at scale to reduce tailpipe emissions and provide reliable parcel delivery.

The pilot program is a collaborative effort between the Frontdoor Collective, which relies on franchisees to make deliveries instead of outsourcing work to independent contract carriers, and Circuit EV Solutions, a provider of fully managed electric vehicle fleet packages for parcel carriers that bundle vehicles, charging infrastructure and support services.

The FDC is utilizing 50 Chevrolet BrightDrop electric vans with an estimated 272-mile range for the Target (NYSE: TGT) account. 

“We’re building the infrastructure backbone that makes high-volume electric delivery possible nationwide,” said Adam Greenberg, CEO at Circuit EV Solutions, in a news release on Wednesday. “By ensuring fleets have the charging support they need, we’re removing the final barrier to true EV scalability in last-mile logistics.”

The delivery collaboration comes as Target moves to expand next-day delivery to 55 markets within the next year, using its own private network. 

Write to Eric Kulisch at ekulisch@freightwaves.com.

Click here for more FreightWaves/American Shipper stories by Eric Kulisch.

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Eric Kulisch

Eric is the Parcel and Air Cargo Editor at FreightWaves. An award-winning business journalist with extensive experience covering the logistics sector, Eric spent nearly two years as the Washington, D.C., correspondent for Automotive News, where he focused on regulatory and policy issues surrounding autonomous vehicles, mobility, fuel economy and safety. He has won two regional Gold Medals and a Silver Medal from the American Society of Business Publication Editors for government and trade coverage, and news analysis. He was voted best for feature writing and commentary in the Trade/Newsletter category by the D.C. Chapter of the Society of Professional Journalists. He was runner up for News Journalist and Supply Chain Journalist of the Year in the Seahorse Freight Association's 2024 journalism award competition. In December 2022, Eric was voted runner up for Air Cargo Journalist. He won the group's Environmental Journalist of the Year award in 2014 and was the 2013 Supply Chain Journalist of the Year. As associate editor at American Shipper Magazine for more than a decade, he wrote about trade, freight transportation and supply chains. He has appeared on Marketplace, ABC News and National Public Radio to talk about logistics issues in the news. Eric is based in Vancouver, Washington. He can be reached for comments and tips at ekulisch@freightwaves.com Eric is the Parcel and Air Cargo Editor at FreightWaves. An award-winning business journalist with extensive experience covering the logistics sector, Eric spent nearly two years as the Washington, D.C., correspondent for Automotive News, where he focused on regulatory and policy issues surrounding autonomous vehicles, mobility, fuel economy and safety. He has won two regional Gold Medals and a Silver Medal from the American Society of Business Publication Editors for government and trade coverage, and news analysis. He was voted best for feature writing and commentary in the Trade/Newsletter category by the D.C. Chapter of the Society of Professional Journalists. He was runner up for News Journalist and Supply Chain Journalist of the Year in the Seahorse Freight Association's 2024 journalism award competition. In December 2022, Eric was voted runner up for Air Cargo Journalist. He won the group's Environmental Journalist of the Year award in 2014 and was the 2013 Supply Chain Journalist of the Year. As associate editor at American Shipper Magazine for more than a decade, he wrote about trade, freight transportation and supply chains. He has appeared on Marketplace, ABC News and National Public Radio to talk about logistics issues in the news. Eric is based in Vancouver, Washington. He can be reached for comments and tips at ekulisch@freightwaves.com Eric is based in Vancouver, Washington. He can be reached for comments and tips at ekulisch@freightwaves.com