The Future of Brokerage, brought to you by Surge Transportation, is dedicated to content focused on innovation and efficiency in brokerage to build stronger customer relationships. Learn how Surge can help take your company to the next level at surgetransportation.com.
Like a mechanic, we maintain and repair moving parts of your transportation machine; we don’t drive the machine, we fix it.
To a certain extent, if you don’t have buy-in, then don’t buy it. So many tech initiatives fail to launch because the team in charge of using it is not set up for absolute success.
It is not likely that routing guides are going to become extinct, but they will be smaller, more shallow and very much digital.
At a high level, there are four restrictions: Don’t take our secrets, don’t take our employees, don’t take our customers, and don’t work in this industry at all.
There is a true broker-to-carrier contract rate that reflects the model of our industry. That rate distorts the true spot rate and should account for maybe two-thirds of the rates brokers provide to benchmarking tools.
Is it better to be a technology company learning supply chain or a supply chain company learning to adopt technology?
One works inside your system while the other works as an outside guest user.
Don’t fall victim to the common pitfalls that create these gaps. Instead, develop a business continuity strategy to secure extra capacity.
Being a diversified strategic partner is essentially the holy grail of long-term partnership and relationship success.
The most fundamental difference between real-time pricing and spot pricing is that one is by design and the other is by mistake.
