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Rose Rocket raises $25 million for cloud-based TMS

Canadian company offers technology suite to carriers and brokers

Rose Rocket founders Alexander Luksidadi, Justin Sky and Justin Bailie. (Photo: Rose Rocket)

TMS provider Rose Rocket announced on Wednesday that it has closed on a $25 million Series A round led by Addition Capital and Shine Capital with participation from Ripple Ventures, ScaleUP Ventures, FundersClub, Y-Combinator and Kevin Mahaffey.

During last year’s FreightWaves FreightTech Venture Summit, co-founder and Chief Strategy Officer Justin Balile explained that at Rose Rocket’s takeoff in 2015, there was a need for a midmarket, enterprise-grade, cloud-based technology that would allow trucking companies and freight brokerages leverage an agile technology suite to scale their businesses.

A year later, with ninefold customer growth, the Canadian company looks to continue that mission on a grander scale.

“When we started building trucking software, we found that the industry was left behind by the movement to SaaS,” said Justin Sky, CEO and co-founder of Rose Rocket.

“Over the past decade, we’ve seen the industry shift from pen and paper to on-premise systems to using modern software. This is the first time in our industry’s history where collaborative network effects are even possible. We are so excited to be able to continue building products that help our customers unlock their operations and network.”

Funding detailsRose Rocket
Funding amount$25 million
Funding roundSeries A
Lead investorsAddition Capital and Shine Capital
Secondary investorsRipple Ventures, ScaleUP Ventures, FundersClub, Y-Combinator and Kevin Mahaffey
Business goals for the roundScale operations and invest in product growth
Total funding$25.12 million*
*According to Pitchbook

With integrations into leading telematics partners Geotab, Isaac, KeepTruckin, Samsara, Thermo King and Omnitracs, visibility platform project44, and security system SaferWatch, Rose Rocket has created a TMS that allows both carriers and 3PLs to scale at the speed of their choosing while being prepared to accelerate growth within their own walls without technology enhancements obstructing that growth.

Including integrations for accounting systems Quickbooks and Xero, along with innovative tools for commission visibility, mobile applications for drivers and advanced routing tools, the company’s platform makes it easy for carriers to add brokerage units and for brokerages to add assets without having to switch management systems.

“Rose Rocket is uniquely positioned to be the transportation industry’s first network-driven SaaS company, where collaboration between the various network participants drives growth of the platform and opens up meaningful monetization opportunities. Rose Rocket’s world-class team is bringing the right product to market at exactly the right time,” said Shine Capital’s founder and general partner, Mo Koyfman.

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Grace Sharkey

Grace Sharkey is a professional in the logistics and transportation industry with experience in journalism, digital content creation and decision-making roles in the third-party logistics space. Prior to joining FreightWaves, Grace led a startup brokerage to more than $80 million in revenue, holding roles of increasing responsibility, including director of sales, vice president of business development and chief strategy officer. She is currently a staff writer, podcast producer and SiriusXM radio host for FreightWaves, a leading provider of news, data and analytics for the logistics industry. She holds a bachelor’s degree in international relations from Michigan State University. You can contact her at [email protected].