food and beverage

The goods moved and costs associated with food and beverage consumption for Super Bowl LX are staggering, supported by a highly coordinated supply chain.

Consumers are buying food instead of “stuff.”

Fallout within the food and beverage supply chain from COVID-19 continues and it’s unclear when, if ever, it may return to normal.

Contracted volumes, tender rejections, and spot rates all fell.

Uber Freight moved 1,500 loads for Ocean Spray last year, and the shipper says the relationship will continue to grow.