FreightWaves Staff
Tuesday, March 16, 2021
Brands are killing the wholesale model — can they kill retailers too?
Brands big and small want more control over the customer experience, including data and service, and technology firms and logistics providers can now offer brands an Amazon alternative. The tension between retailers and brands is nothing new, but the battle between them has never been this acute thanks to the likes of Shopify, ShipBob, XPO and others.
