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Developing your circular marketing plan — Cyberly

Why your marketing strategy should literally come full circle

iOS 15 just dropped from Apple, and with that Blythe Brumleve says we will enter a new era of digital marketing. Why? Because the data that companies will be able to collect will be severely limited, which makes it all the more important to focus on building your first-party data collection process.

This includes homing in on those buyer personas and helping the sales team make adjustments in a cookie-less world. Brumleve welcomes Adrienne Barns of Best Buyer Personas and Forrest Dombrow of Solve Sales to talk about how this iOS update will highlight the importance of a circular marketing strategy so you can stick with clients from start to finish. 

You can find more Cyberly episodes and recaps for all our live podcasts here.

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Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.