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It’s over: Convoy shutting operations, no strategic white knight to the rescue

In stark letter to employees, CEO Lewis cites ‘perfect storm’ of freight recession coupled with tighter capital markets

Digital brokerage Convoy is closing, with no buyer coming in to rescue its operations. (Photo: Convoy)

Convoy Inc. will be “closing down its core business operations,” the company’s employees were starkly told Thursday, roughly one day after its fate was suddenly and publicly thrown into doubt.

In the letter from the Seattle-based digital brokerage’s CEO and co-founder Dan Lewis that followed a companywide phone call, there was no suggestion that Convoy was about to see its digital brokerage operations snatched up by another suitor, as the rumor mill had churned out several names Wednesday. The company will retain a small team that will not only wind down existing operations but “handle … future strategic options.” Beyond that, every other employee was let go.

“We spent over 4 months exhausting all viable strategic options for the business,” Lewis wrote. “However, none of the options ultimately materialized into anything sufficient to keep the company going in its then current form.”

Later in the letter, Lewis added: “Following an exhaustive process, spanning many, many months during which we explored all viable strategic options for the business, the result is where we are today. Convoy is closing the doors on its current core business operations and exploring and evaluating strategic options for what might come next.”

Several employees told FreightWaves on Thursday that they were not offered severance, adding that benefits will be available through the company until the end of the month, then through COBRA until the end of November.

The ultimate blame for the collapse, according to Lewis, is that Convoy found itself in “the middle of a massive freight recession and a contraction in the capital markets. This combination ultimately crushed our progress at the same time that it was crushing our logical strategic acquirer — it was the perfect storm.”


But it wasn’t just the “logical strategic acquirer,” according to Lewis. There has been a drop in merger and acquisition activity in the logistics sector and “most of the logical strategic acquirers of Convoy are also suffering from the freight market collapse, making the deal doing that much harder.”

The identity of the “logical strategic acquirer” was not revealed. But multiple reports did say C.H. Robinson (NASDAQ: CHRW) was in advanced talks about an acquisition of Convoy. C.H. Robinson’s prior CEO, Bob Biesterfeld, was ousted at the start of the year reportedly because of a lagging performance of its technology to compete with digital brokerages like Convoy. C.H. Robinson certainly has undergone “crushing” times: Its stock is down about 10.5% in the last year and about 15% in the last three months. It was trading midday Thursday at about $83, well down from a 52-week high from early February of $108.05. 

C.H. Robinson declined comment on any acquisition discussions with Convoy.

Lewis’ letter pulled no punches. “We moved all business levers possible,” he wrote. “But we were running up the down escalator … and it kept speeding up. So despite your excellent work on our product and service innovation, extensive revenue driving efforts, and the painful and sweeping cost cuts you have had to endure, it was still not enough to get us into the financial position necessary to withstand the increasing pressures of the industry, without the need for outside funding.”

Lewis’ letter praised the company’s workforce several times. This passage was typical: “The work you’ve all done will leave its mark on the freight industry forever. This industry needs to modernize. Shippers want it, carriers want it, and the market wants it. We still believe that this will be the future for this industry.”

He closed the missive by telling his staff, “I think the world of you. You guys rock.”

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19 Comments

  1. John

    Congratulations to investors who dropped $668 million to over state valuation. Thank you CNBC to rank Convoy 11th for industry disruption in the freight sector. Well Mr. Gore and Mr. Bozos here we little 10 Million to 100 Million transportation companies still stand. We do it 1 customer order at a time with operational personnel who focus on “Customer Service”.
    I wonder if any future Angel Investors or sludge fund groups will actually ask any 1 of us long standing operators in asset and non asset operations how we win a net profit on dollar driven revenue.
    Probably never!

  2. Feeling good

    Thank you freightwave for allowing everyone to voice their opinion’s and not silence them for how they feel. Our hat’s off to you for giving them the chance to be heard

  3. Disappointed

    Everyone is happy convoy fell me I feel bad for the employees because at the end of the day the CEO and it’s investors walk away with millions and at the same time left this country hanging! Now that it’s over watch the buzzards that’s been sitting quietly come to the rescue at least that’s what they’ll have you think. What ever company it is before you haul do some research! If the likes of warren buffet or bill gates appear stay away far away because that’s the next company to fall. There was no reason for this to happen other than a plan to take over the industry and have total control! Think about it bill gates biggest farm land owner in the country our biggest meat distributor Smithfield sold out to China think about people you’re over looking the big picture here digital brokerage digital currency call me crazy but it’s spray painted all over the water tower just look up! Hopefully before it’s to late the only thing stopping them from total take over is your 2nd amendment! A 20 year old buck didn’t live 20 years by being stupid but from were I stand there’s a A$$ load of doe’s headed to the slaughter house! Are you a buck or a doe ? Choice is yours!

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John Kingston

John has an almost 40-year career covering commodities, most of the time at S&P Global Platts. He created the Dated Brent benchmark, now the world’s most important crude oil marker. He was Director of Oil, Director of News, the editor in chief of Platts Oilgram News and the “talking head” for Platts on numerous media outlets, including CNBC, Fox Business and Canada’s BNN. He covered metals before joining Platts and then spent a year running Platts’ metals business as well. He was awarded the International Association of Energy Economics Award for Excellence in Written Journalism in 2015. In 2010, he won two Corporate Achievement Awards from McGraw-Hill, an extremely rare accomplishment, one for steering coverage of the BP Deepwater Horizon disaster and the other for the launch of a public affairs television show, Platts Energy Week.