Watch Now triples fulfillment footprint with FB Flurry acquisition

End-to-end e-commerce platform’s warehouse space growing to over 2 million square feet

FB Flurry's fulfillment capabilities add to's end-to-end e-commerce platform (Photo: Karolina Grabowska/Pexels)

Austin, Texas-based end-to-end e-commerce platform announced it has acquired FB Flurry, a Dallas-based fulfillment and logistics company, in a deal that will triple its fulfillment footprint in the United States.

The deal, announced Monday, will also expand’s next-day delivery options to “the vast majority” of U.S. customers.

Founded in 2018, FB Flurry currently operates four fulfillment centers across Texas, Utah and New Jersey and handles $500 million worth of shipments for its clients, most of which are direct-to-consumer brands, every year. The acquisition will bolster’s fulfillment capabilities exponentially, growing its total warehouse space to over 2 million square feet.

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“To support today’s top e-commerce brands requires an end-to-end operational support system that encompasses the entire customer journey. FB Flurry understands that, and they’ve built an amazing high-volume support network that spans fulfillment, customer support, strategic planning and more,” said Omair Tariq, CEO and co-founder of’s acquisition of FB Flurry is its ninth deal to date, following the purchase of marketplace scaling platform 180Commerce in November and acquisition of 3PL provider Sauceda Industries in July. Now, with FB Flurry on board,’s combined e-commerce platform has handled more than $3 billion in gross merchandise value over the past 12 months.

FB Flurry adds an API-first order management system and a proprietary WMS to’s end-to-end e-commerce offering. Those services will provide real-time analytics capabilities and efficient, innovative shipping and return options to the company’s marketing and fulfillment-driven platform.

“What excited me most about is that Omair and the leadership team fully share our customer-centric vision,” said FB Flurry CEO and founder Jeff Zisk. “They’re channeling that passion to create a groundbreaking end-to-end solution for today’s online sellers. We’re thrilled to be joining that mission and to be scaling up FB Flurry to meet the needs of DTC brands nationwide.”

Read: What Amazon’s 2021 tells us about the state of e-commerce

Read: American Eagle Outfitters acquires Quiet Logistics for $360 million

Tariq said FB Flurry’s “customer-focused, tech-forward approach to omnichannel support perfectly complements’s powerful suite of end-to-end e-commerce tools and services.”

As part of the acquisition, FB Flurry’s 400-plus employees will join the team, but the company’s customers will continue to receive the same services they have in the past. Additionally, FB Flurry customers will now have access to’s suite of end-to-end e-commerce software and services.

Online services like are increasingly taking steps to maximize their physical fulfillment presences in order to keep pace with a rapid influx of e-commerce orders. Take, for example, American Eagle Outfitters, which in December acquired Massachusetts-based Quiet Logistics in a bid to capitalize on its growing digital presence.

Or look at e-commerce fulfillment platform ShipHero, which in October purchased full-service logistics company Cargo Cove Fulfillment to expand its capability to deliver online orders from Shopify, for which ShipHero is the official fulfillment network partner.

With e-commerce orders showing no signs of slowing in 2022, too is betting that an investment in its fulfillment footprint is well worth it.

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Jack Daleo

Jack Daleo is a staff writer for Flying Magazine covering advanced air mobility, including everything from drones to unmanned aircraft systems to space travel — and a whole lot more. He spent close to two years reporting on drone delivery for FreightWaves, covering the biggest news and developments in the space and connecting with industry executives and experts. Jack is also a basketball aficionado, a frequent traveler and a lover of all things logistics.