The Playbook

Adam Wingfield Saturday, July 5, 2025

July Market Recap – What Small Carriers Did Right (and Wrong)

July didn’t pull any punches. Volatile rates. Tightening capacity. Diesel spikes that tested everyone’s cash flow. For small carriers, it was either a month of smart moves—or hard lessons. What separated those who protected margins from those who scrambled to survive? Discipline. Strategy. Execution. In this recap, we break down what small carriers got right, […]

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Adam Wingfield Saturday, July 5, 2025

Driver Coaching Scripts That Actually Improve CSA Scores

Many small fleets don’t have a safety problem—they have a communication problem. Unsafe driving, HOS violations, maintenance issues—those don’t happen in a vacuum. They happen when expectations aren’t clear, coaching is inconsistent, and drivers feel like they’re being scolded, not supported. If you want to improve your CSA scores, it’s not about throwing another training […]

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Adam Wingfield Friday, July 4, 2025

How to Sell Your Safety Record to a Direct Shipper

Let’s get something straight—many shippers don’t just buy capacity anymore. They buy consistency. They buy professionalism. And most of all, they buy risk reduction. You can have the cleanest trucks, the most reliable drivers, and the best on-time percentage in your market, but if you can’t sell your safety record in a way that builds […]

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Adam Wingfield Saturday, June 28, 2025

Why You Don’t Need 10 Trucks to Make 7 Figures

How Intentional Planning and a Lean Operation Can Beat Market Volatility There’s this belief floating around that 10 trucks is the magic number. That once you hit double digits, you’ve made it. That it somehow guarantees seven figures, financial freedom, or a smooth operation. But the truth is—and I say this as someone who’s coached […]

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Adam Wingfield Saturday, June 28, 2025

How to Budget Weekly Pay When Freight is Inconsistent

Inconsistent freight isn’t just a market trend—it’s a reality every small fleet owner has to face head-on. One week you’re running $3.20/mile on solid round trips. The next, you’re fighting for $2.10/mile spot market loads and dealing with detention that doesn’t pay. But your bills? They don’t care. Driver pay, insurance, maintenance, truck payments, and […]

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Adam Wingfield Wednesday, June 25, 2025

Should You Lease On or Stay Independent as You Grow

As your trucking business starts to scale beyond that first truck, this question shows up fast—should you stay running under your own authority, or lease onto someone else’s? It’s tempting to chase what looks easier. It’s tempting to let someone else handle the backend while you just drive or manage. But the truth is, how […]

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FreightWaves Staff Wednesday, June 25, 2025

English Language Proficiency Standards Could Drive Rates Higher

The Federal Motor Carrier Safety Administration (FMCSA) is intensifying enforcement of English Language Proficiency (ELP) standards, signaling major operational changes for the trucking industry. As of today, June 25, 2025, drivers who fail to meet these requirements face immediate grounding, potentially straining trucking capacity, increasing tender rejections, and driving up national truckload rates. FreightWaves estimates […]

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