The Playbook

Adam Wingfield Saturday, June 28, 2025

Why You Don’t Need 10 Trucks to Make 7 Figures

How Intentional Planning and a Lean Operation Can Beat Market Volatility There’s this belief floating around that 10 trucks is the magic number. That once you hit double digits, you’ve made it. That it somehow guarantees seven figures, financial freedom, or a smooth operation. But the truth is—and I say this as someone who’s coached […]

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Adam Wingfield Saturday, June 28, 2025

How to Budget Weekly Pay When Freight is Inconsistent

Inconsistent freight isn’t just a market trend—it’s a reality every small fleet owner has to face head-on. One week you’re running $3.20/mile on solid round trips. The next, you’re fighting for $2.10/mile spot market loads and dealing with detention that doesn’t pay. But your bills? They don’t care. Driver pay, insurance, maintenance, truck payments, and […]

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Adam Wingfield Wednesday, June 25, 2025

Should You Lease On or Stay Independent as You Grow

As your trucking business starts to scale beyond that first truck, this question shows up fast—should you stay running under your own authority, or lease onto someone else’s? It’s tempting to chase what looks easier. It’s tempting to let someone else handle the backend while you just drive or manage. But the truth is, how […]

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FreightWaves Staff Wednesday, June 25, 2025

English Language Proficiency Standards Could Drive Rates Higher

The Federal Motor Carrier Safety Administration (FMCSA) is intensifying enforcement of English Language Proficiency (ELP) standards, signaling major operational changes for the trucking industry. As of today, June 25, 2025, drivers who fail to meet these requirements face immediate grounding, potentially straining trucking capacity, increasing tender rejections, and driving up national truckload rates. FreightWaves estimates […]

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Rob Carpenter Monday, June 23, 2025

The Ultimate Guide to FMCSA’s June 2025 Rule Rollouts: What Every Fleet Must Know

Starting June 2025, the FMCSA will enforce long-delayed rules on driver medical certification and English proficiency, with direct implications for fleets, intrastate drivers and licensing agencies. From MVR downgrades to out-of-service roadside inspection orders, these rules shift from paper compliance to real-world enforcement. Fleets that fail to adapt may face costly violations or sidelined equipment.

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Rob Carpenter Monday, June 23, 2025

2025 Texas Trucking Show: A Reminder That Trucking is Still a People Business

The 2025 Texas Trucking Show might showcase the best trucks in the country, but it’s also a living, breathing example of why trucking still runs on relationships. From 7-Eleven’s Slurpee truck to Scania’s U.S. road debut with Bruce Wilson, remote-controlled semis, and hundreds of vendors, this year’s event served equal business opportunities, industry education, and community connections.

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Adam Wingfield Friday, June 20, 2025

When to Say No to a Load and Why It Matters

If you’re still saying yes to every load just to “keep the wheels turning,” you’re not running a business—you’re gambling with your profit and praying it works out. The hustle mindset might have gotten you your first truck, but it won’t keep you in the game. The carriers who last know that saying no is […]

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Adam Wingfield Thursday, June 19, 2025

The Real Impact of FMCSA’s English Proficiency Enforcement

Let’s get one thing straight up front—this isn’t about politics, and it’s not about opinion. This is about operational reality. The FMCSA’s renewed enforcement of English proficiency rules isn’t new, but it is hitting harder now, and if you’re not paying attention, it can cost you. Small fleets and owner-operators need to stop treating this […]

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Adam Wingfield Wednesday, June 18, 2025

Freight Theft Rings Are Growing and Small Carriers Are Targets

There’s a new threat moving faster than enforcement can keep up with—and it’s not just hitting the mega carriers. It’s hitting the small fleets. It’s hitting the owner-operators. And it’s hitting the guys who thought, “That would never happen to me.” Freight theft isn’t just a big city problem or a warehouse security issue anymore. […]

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Adam Wingfield Wednesday, June 18, 2025

How to Build a Carrier Brand in 2025

Let’s get one thing straight—branding is not a logo. It’s not your color scheme, it’s not your slogan, and it sure as hell isn’t your Instagram page with four truck selfies and a motivational quote. Branding is how the market remembers you when you’re not in the room. It’s what brokers, shippers, and even other […]

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Adam Wingfield Tuesday, June 17, 2025

Deadhead Reduction Strategies That Work

Most carriers don’t realize how much empty miles are quietly killing their bottom line. You can have the best rates in the world, but if your truck runs 150 miles empty between loads, you’re bleeding profit—and most of the time, you don’t even notice it until it’s too late. Deadhead doesn’t show up on a […]

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