The Playbook

Rob Carpenter Thursday, April 9, 2026

How the worst of trucking failed Athena Strand

On Nov. 30, 2022, a delivery driver put Athena Strand in the back of a branded van and strangled her. The company that hired him was seven months old. Its owner had never worked a day in the trucking industry. The box was checked. The FBI has linked more than 850 murders to commercial truck drivers since 2004 and is tracking 450 active suspects right now. This is a hiring problem. It has always been a hiring problem.

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Rob Carpenter Thursday, April 9, 2026

Diesel is $5.62 a gallon. Hire the right Driver.

The war with Iran moved diesel up nearly 50 percent in five weeks and analysts are modeling $6 and higher if the Strait of Hormuz stays disrupted into summer. Carriers are repricing surcharges, shippers are absorbing new fees and everyone is looking for relief. The biggest lever most fleets have on their fuel budget is not an aerodynamics package or a new engine spec. It is the driver.

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Adam Wingfield Sunday, April 5, 2026

The Two Materials That Predict Freight Demand Both Just Posted Gains. Here Is What February’s Data Is Telling Us.

Most truckers track spot rates. Some track load-to-truck ratios. A smaller number pull freight data every week. Not many are watching the pallet Producer Price Index or the American Forest & Paper Association’s monthly packaging report — which is exactly why understanding those two numbers right now puts you ahead of most of the market. […]

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Rob Carpenter Wednesday, April 1, 2026

Secretary Duffy prioritizes barriers to entry in trucking

America’s highways became a testing ground for unqualified drivers long before anyone in Washington was paying attention. Now, with Transportation Secretary Sean Duffy shuttering thousands of sham CDL schools and placing unqualified truckers out of service, he emphasized to the frontline at the Mid-America Trucking Show that drivers’ day has finally come.

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Adam Wingfield Monday, March 30, 2026

$5.38 Diesel, a War in the Middle East, and a Refinery Fire in Texas. Here Is Your Fuel Survival Plan for the Next 90 Days.

Let’s start with what the numbers actually look like. On March 1, diesel was averaging roughly $3.90 per gallon nationally. By March 9, a single week produced a 96-cent spike — the largest one-week increase in diesel prices since the federal government began tracking the series. By mid-month it crossed $5. As of this week […]

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Adam Wingfield Monday, March 30, 2026

The Market Maybe Telling You to Grow. Here Is Why the Smartest Carriers Are Waiting 90 More Days Before They Pull the Trigger.

The mood has shifted. After three years of one of the most brutal freight downturns in modern trucking history, the data is finally moving in the right direction. Spot van rates have climbed for seven consecutive months. Load-to-truck ratios are at multi-year highs. Carrier exits have been accelerating, tightening the supply side of the equation. […]

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Adam Wingfield Monday, March 23, 2026

5,472 People Died in Large Truck Crashes in 2023. The Data Tells Us Why. And It Is Not the Story Being Told on Social Media.

Let’s start with what is not in dispute. In 2023, 5,472 people were killed in traffic crashes involving large trucks, according to the National Highway Traffic Safety Administration’s Fatality Analysis Reporting System — the most reliable national crash database that exists. Seventy percent of those people — 3,837 of them — were not in the […]

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