Playbook: Fuel Game Plan

Rob Carpenter Thursday, April 9, 2026

Diesel is $5.62 a gallon. Hire the right Driver.

The war with Iran moved diesel up nearly 50 percent in five weeks and analysts are modeling $6 and higher if the Strait of Hormuz stays disrupted into summer. Carriers are repricing surcharges, shippers are absorbing new fees and everyone is looking for relief. The biggest lever most fleets have on their fuel budget is not an aerodynamics package or a new engine spec. It is the driver.

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Adam Wingfield Monday, March 30, 2026

$5.38 Diesel, a War in the Middle East, and a Refinery Fire in Texas. Here Is Your Fuel Survival Plan for the Next 90 Days.

Let’s start with what the numbers actually look like. On March 1, diesel was averaging roughly $3.90 per gallon nationally. By March 9, a single week produced a 96-cent spike — the largest one-week increase in diesel prices since the federal government began tracking the series. By mid-month it crossed $5. As of this week […]

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John Kingston Tuesday, January 13, 2026

Benchmark diesel down 8th straight week

The consecutive week streak of declines in the benchmark retail diesel price is now eight, but market conditions are suggesting it might be a challenge to reach nine. The Department of Energy/Energy Information Administration average weekly retail diesel price declined 1.8 cents/gallon in the price published Tuesday, effective Monday. The latest price is $3.459/g.  It’s […]

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John Kingston Tuesday, October 21, 2025

Benchmark diesel price down more than 13 cts/g in three weeks

The benchmark diesel price used for most fuel surcharges dropped in excess of 4 cents/gallon for the third consecutive week, with the price at the pump catching up to significant declines in futures prices from several weeks ago. The Department of Energy/Energy Information Administration average weekly retail diesel price fell 4.5 cts/g to $4.62/g, effective […]

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Rob Carpenter Monday, March 24, 2025

Fuel Conservation Strategies for Fleets

Fuel is one of the largest expenses for trucking fleets, making conservation strategies essential for long-term profitability. By leveraging technology such as fleet fuel cards, AI-powered route optimization, and real-time driver monitoring, fleets can reduce waste, improve efficiency, and prevent fuel fraud. Implementing preventative maintenance, minimizing idling, and optimizing routes are key to ensuring every gallon is used effectively. With fluctuating diesel prices and tightening margins, adopting a data-driven fuel management approach is necessary for survival in today’s trucking industry.

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Rob Carpenter Thursday, February 20, 2025

Nikola’s Bankruptcy a Reality Check for Diesel Alternatives

Nikola’s bankruptcy is a reality check for the push toward zero-emission freight. Once hailed as the Tesla of trucking, Nikola’s failure highlights the immense challenges of replacing diesel with electric and hydrogen-powered alternatives. While policymakers and environmental advocates push for green energy solutions, the trucking industry remains bound by the need for reliability, infrastructure, and economic viability. With limited charging and hydrogen refueling networks, high costs, and performance struggles, Nikola’s downfall reinforces a hard truth, diesel isn’t going anywhere anytime soon.

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