The Playbook

Rob Carpenter Wednesday, August 6, 2025

What Brazil’s ‘Egg King’ Buying Hillandale Farms Means for US Eggs and Freight

Brazilian entrepreneur Ricardo Faria’s $1.1 billion acquisition of Hillandale Farms continues a troubling pattern of foreign control over critical US food infrastructure. The deal puts one of America’s most transportation-intensive agricultural operations, complete with a 250-trailer fleet serving markets from Maine to the Carolinas, under foreign ownership. Unlike previous high-profile foreign food acquisitions, this major deal has received minimal mainstream attention despite significant implications for supply chains and the 11.27 billion tons of freight moved annually by US trucks.

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Rob Carpenter Monday, August 4, 2025

Federal Drug Hair Test Battle Rages On

The trucking industry’s decade-long push for hair follicle drug testing is reaching a critical inflection point as the Trump administration prepares to address guidelines that have been delayed repeatedly since 2015. Major carriers say hair testing catches 10 times more drug users than urine screens, but face fierce opposition from minority groups and independent truckers who claim the methods are discriminatory.

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Rob Carpenter Monday, August 4, 2025

Motive’s $150M War Chest Signals All-Out Assault on Fleet Tech Dominance

Motive Technologies closed a $150 million funding round led by Kleiner Perkins this week, positioning the AI-powered platform for aggressive expansion beyond its dashcam origins. What started as fleet management in 2015 has evolved into an integrated operations platform spanning driver safety, fuel cards, workforce management, and fraud detection, serving nearly 100,000 customers with AI capabilities that achieve up to 80% collision reductions.

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FreightWaves Staff Monday, August 4, 2025

Best Field Service Management Software 

Let’s be clear—manual dispatch boards, whiteboards in the shop, and scribbled notes on the back of receipts don’t cut it anymore. Not if you’re serious about running a field-based operation that’s efficient, accountable, and scalable. Whether you’re managing roadside service trucks, mobile technicians, or heavy equipment repairs, the right field service management (FSM) software will […]

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FreightWaves Staff Saturday, August 2, 2025

Best Trucking Bookkeeping Services

Let’s set the record straight—bookkeeping is not some behind-the-scenes admin task you push off until tax season. In trucking, your books are your compass. Without clean, organized, and trucking-specific financials, you’re not just driving blind—you’re making decisions that could sink your business. I’ve seen too many good carriers fall apart not because of bad freight, […]

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Adam Wingfield Friday, August 1, 2025

How to Scale Your Revenue Without Adding Any Trucks

When revenue stalls, most small carriers think: “I need another truck.” That logic is broken. Adding trucks before dialing in your business model just multiplies your problems—fuel, repairs, insurance, compliance, and payroll. A small operation with 1 to 3 trucks should be profitable before it ever considers scaling up. Let’s make this clear: if you’re […]

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Adam Wingfield Saturday, July 26, 2025

How to Track Driver Hours Without Drowning in ELD Reports

Running a small fleet means you’re stretched thin—dispatching loads, chasing payments, and keeping trucks rolling. Then ELD reports hit you like a brick wall, piling on data you barely have time to read, let alone understand. Hours of service rules aren’t optional, but you don’t need to drown in reports to stay compliant. If you’re […]

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Adam Wingfield Friday, July 25, 2025

Creating a Safety Review Process That Doesn’t Slow You Down

You don’t need more meetings. You need better habits. Many carriers hear the word “safety review” and immediately think of three-hour meetings, binders collecting dust, and a compliance officer nobody wants to talk to. That kind of thinking is exactly why safety becomes a scramble—something you deal with after a violation, not before it. But […]

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